Geo Networks reveals second ace with Betfair infrastructure contract
Second gaming giant for fibre network provider
London, United Kingdom, 16 April 2012 – This morning, Geo Networks Ltd (“Geo”), a leading provider of dedicated fibre networks, welcomed its second major gaming customer Betfair, as the newest addition to its growing online customer base.
Betfair, which boasts the world’s biggest betting community, has opted for a diverse, dedicated fibre network between two data centres in London. This will improve IP transit connectivity, linking up Betfair’s key data centres in Ireland to UK points of presence (PoPs); reducing latency and assuring 100% network availability through its diverse design.
“Providing our customers with the lowest latency connectivity is critical to the success of our business,” said Tim Turner, Head of Global Infrastructure Services at Betfair. “Our key goals are ensuring network redundancy, reducing latency and improving reliability, on fibre that we can rely on to process today’s extremely high volumes of transactions, and scale with us tomorrow and beyond. Geo’s fibre means that we can connect with multiple carriers, transiting customers to our website based in Ireland, providing a smooth end-user experience.
“We opted for Geo firstly because its dedicated fibre is totally fit-for-purpose, being almost infinitely scalable, and secondly because we felt strategically it stood out from the rest. They even took us on a tour of the sewers to see how secure our data and network would be.”
Betfair has opted to manage its infrastructure in-house by taking dark fibre and co-location from Geo for the three year term. This news comes just after Geo announced its break into the gaming sector with a national network contract for bet365 last year.
“Geo epitomises everything that gaming and other online organisations need from a fibre operator, with our legacy-free, UK-wide network, which will soon provide the lowest latency London to Dublin connection,” said Geo’s Online Sales Director, Andy Tipping. “We are delighted to welcome Betfair to our growing list of high profile online organisations.”
Geo is the only company in the UK solely focused on the designing and building of bespoke dedicated fibre network solutions. Geo’s revolutionary and flexible approach means that for the first time, organisations can own and control their networks, ensuring that security, high bandwidth and resilience are guaranteed. By allowing its customers to directly own and control the underlying optical fibre that is at the heart of their data network, Geo is the only truly open access network provider in the UK. It provides an extensive range of solutions including fully managed networks, dark fibre and co-location services. Geo enables network solutions throughout the UK and in the London area. Customers include mobile operators, service providers, major banks and the public sector. Geo is a finalist in the 2011 UK Customer Experience Awards, listed as the UK’s 3rd fastest growing telecoms & networking company in the Deloitte Technology Fast 50 list for 2010 and Geo was also shortlisted for the 2010 Sunday Times Tech Track 100: Barclays Corporate Performance Excellence Award. Visit www.geo-uk.net for more information.
Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000.
Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy, Denmark and Malta. For further information visit: www.betfair.com