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Grey Juice Lab and Globetek Media Announce Strategic Alliance for Latin America

by david.nunes

Grey Juice Lab and Globetek Media Announce Strategic Alliance for Latin America 

BUENOS AIRES, ARGENTINA, and LONDON, UK, 31 October 2014 – Grey Juice Lab, a global expert in content for multiscreen TV and on-demand solutions, and Globetek Media, a consulting firm specializing in developing business opportunities in digital TV services in Latin America, today announced a strategic alliance to deliver a unique on-demand content aggregation and digital delivery solution in Latin America.

A growing number of companies in Latin America are either entering the video on demand space for the first time, or looking to replace their aging VoD offer with a more appealing catalogue and positioning. Grey Juice Lab can provide an efficient turn-key solution in both scenarios, and Globetek is helping Grey Juice Lab in reaching those potential customers across the region through their extensive network.

Non-linear video services are experiencing strong growth in Latin America, and this alliance delivers content and technology to deploy best-in-class services.  Globetek Media has a strong footprint in digital TV services in Latin America, and the collaboration is already experiencing strong demand for on-demand delivery solutions that optimise the value of a premium content strategy.

Mihai Crasneanu, CEO of Grey Juice Lab, said: “Today there are a number of major regional on-demand services competing with a growing number of national on-demand services in the Latin America region.  In this highly competitive environment, the key to winning is having the right content strategy.  The alliance between Grey Juice Lab and Globetek Media brings each company’s strengths to a larger number of decision makers faster.”

Yefim Nivoro, Founder and CEO of Globetek Media, said:  “Globetek Media is delighted to partner with Grey Juice Lab to offer content aggregation services in Latin America.  We are advising an extensive network of top tier cable, telco, broadcast, mobile and OTT operators regarding on-demand business planning, and we partnered with Grey Juice Lab because they add significant value to the on-demand business proposition.”

Damian Craimowicz, Regional Director Latin America of Grey Juice Lab, said: “From the Buenos Aires center, we provide content preparation and delivery services as well as editorial and marketing services to support Grey Juice Lab’s growing customer base in Latin America.  Having the right mix of content is critical to the success of on-demand services, and our regional expertise is helping Latin American operators to further their winning non-linear content and marketing strategies.”

About Grey Juice Lab
Grey Juice Lab is a leading global service provider of content for multiscreen TV and VoD services. The group is helping platforms and providers in Asia, Europe, Middle East, Africa and Latin America to quickly plan, implement, deploy and operate on demand services to their consumers.

Grey Juice Lab expertise covers all content related functions that support the VOD service: content aggregation, content processing, content delivery, scheduling, programming, marketing, editorial services, data analysis and consumption intelligence.  Leveraging the content value chain for strategic advantage, the company builds and manages services to drive profitability.

With more than 50,000 titles in all genres and multiple languages based on agreements with all the six major Hollywood studios, as well as premium international, regional and local content providers, Grey Juice Lab provides turnkey and tailor-made solutions to operators built on more than 10 years’ experience in the video on demand market.

About Globetek Media
Globetek Media LLC is a privately owned consulting firm specializing in developing business opportunities for our clients with a focus in Digital Video Processing, Digital Rights Management, Content Delivery Networks, Security, and Content Aggregation Solutions, for the CATV, Telco, and Mobile industries.

Headquartered in Miami and with offices in Mexico City, Bogota, Medellin and Sao Paulo, Globetek Media simplifies the challenging business of creating a footprint in digital television services throughout Latin America and the Caribbean. Advising cable, telco, broadcast, mobile and OTT operators from white board concept through to commercial launch, the Globetek team connects these video service providers with a portfolio of technologies, solutions and professional services attuned to our region’s particular needs.

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