Gulf News Broadcasting Chooses NeoWinners for Efficient Radio Competition Management
PARIS — Nov. 20, 2011 — NeoGroupe today announced that national radio network Gulf News Broadcasting L.L.C. (GNB) has installed NeoWinners software to efficiently deal with SMS competitions and correspondence across its two stations, Radio 1 and Radio 2. Both stations broadcast music, news, and entertainment in English across the United Arab Emirates.
The installation of NeoGroupe’s NeoWinners software is the first in the Gulf region, and a step forward for GNB’s administration system, which is now streamlined and centrally accessed, saving the network time and money, as well as providing reliability.
“Since we started using NeoWinners on Radio 1 and Radio 2 we have seen a huge improvement in the efficiency of our daily prize giveaway procedures,” said Fiona Winterburn, head of programming at GNB. “It is easy to use and has given us the reassurance of a central database to refer to, and we have eradicated the paperwork involved in competitions management.”
GNB is part of the Al Nisr Group, one of the largest multimedia conglomerates of the Gulf region, with diverse activities ranging from print and digital media to broadcasting. Radio 1 was voted “Best Radio Station” in the Best In Abu Dhabi 2011 Awards.
NeoWinners enhances the organization and follow up of competitions and promotional events, making it easy for broadcasters to go paperless for contests organization, track and follow up with winners and their prizes, and refer to a centralized database for both follow-up and on-air tasks. The system allows broadcasters to work more efficiently on the daily management of competitions and provides details and statistics on listeners who have called the station, with detailed information on the content and cost of promotions. NeoWinners Version 3 for television and radio provides a range of enhancements including a new more intuitive interface; support for all major RDBMS (MSSQL/Oracle/mySql/DB2/Informix/AS400) for easy, tight integration in an IT environment; and multichannel contest management with new unique Internet distribution capabilities to increase audience loyalty.
About Gulf News Broadcast
Gulf News Broadcasting L.L.C. (GNB) was established in 2006 and manages Radio 1 and Radio 2 on behalf of Abu Dhabi Media. GNB is also the exclusive marketing and sales concessionaire for Shamal Media Services in the UAE. Radio 1 mixes listener interaction with the best of R&B, hip-hop, and dance from around the world, and is one of the leading national English-language stations in the UAE, with the tagline “Number 1 for Hit Music.” More information about Radio 1 is available at: www.myradio1.ae; on Twitter at “MyRadio1UAE” and on Facebook at “My Radio 1;” or tune in to 104.1 FM in Dubai/Northern Emirates and 100.5 FM in Abu Dhabi. Radio 2, with the tagline, “Hits of the 80s, 90s & now,” is the voice of the nation from local citizens to expatriates. The station provides music and entertainment, which melds local relevance with global culture. More information about Radio 2 is available at www.myradio2.ae; on Twitter at “MyRadio2UAE” and on Facebook at “My Radio 2;” or tune in to 99.3 FM in Dubai/Northern Emirates and 106 FM in Abu Dhabi.
Founded in 2002, NeoGroupe manufactures software applications for small- to large-scale radio and television broadcasters. NeoGroupe’s applications feature intuitive functionality and enhance the workflow between individuals in a business environment. The company develops standard and tailor-made solutions based around its extensive media workflow experience and boasts a variety of customers ranging from high-profile talk shows to major public organizations worldwide. Applications include contest management, call screening, SMS/website audience interaction, budget, purchasing, and hardware inventory solutions. Headquartered near Paris, the NeoGroupe global customer base includes Radio France, Sirius Satellite Radio (“The Howard Stern Show”), CBS, Premiere Radio Networks, Home Shopping Network (HSN®), Clear Channel Communications, Z100, Univision Radio, Airtime Management and Programming (AMP) Malaysia, Réseau Outre-Mer 1ère, RTL2, Fun Radio, Radio-Télévision Belge de la Communauté Française (RTBF), NRJ, Nostalgie, Europa Plus Russia, and Yleisradio Finland (YLE). More information about NeoGroupe and its products is available at www.neogroupe.com.