Sara brings significant experience from her career holding senior positions at some of the world’s most influential marketing technology brands
This appointment builds on GWI’s success and highlights the company’s commitment to its ambitious growth plans
LONDON (UK), 27th September 2022 – GWI, the leading audience insights technology company, today announced that it has appointed Sara Spivey as Non-Executive Director, based in Austin, Texas.
Sara possesses a wealth of experience across marketing and marketing technology. Most recently she was Chief Marketing Officer (CMO) at Braze, the market-leading customer engagement Software-as-a-Service (SaaS) firm, during its $520 million IPO in 2021. Prior to that she was Chief Marketing and Client Officer at Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions. Sara also helmed InReach, the learning management solutions provider, as Chief Executive Officer (CEO), achieving positive EBITDA and positioning the company for sale.
Sara was one of Forbes’ World’s Most Influential CMOs in 2020 and featured on Business Insider’s Most Important Marketing-Tech Executives list in 2021. At GWI she will be providing valued counsel and support to CEO Tom Smith and the rest of the executive team as they continue to lead the company on an impressive upward trajectory.
CEO and Founder of GWI, Tom Smith, comments, “It’s been a great year for GWI. We began with a $180 million Series B funding round from Permira. Our data now covers 50 markets globally. We’ve grown to an amazing team of more than 500 people around the world, despite the ongoing talent challenges in the tech industry. And we’ve seen exciting expansion in Asia-Pacific. We’re poised for our next phase in 2023 and beyond. As we continue this journey, Sara’s extensive expertise and counsel will be invaluable.”
GWI is a much-needed alternative to traditional market research, which has struggled to keep up with the evolving needs in a rapidly changing world. Companies today need to have an on-demand window into consumer behaviour, both locally and globally. GWI builds technology that gives people insights into their audience in the moment they need it through its intuitive and simple SaaS platform, which is central to the company’s goal of disrupting the market research industry.
Sara Spivey added, “The last few years have only further highlighted the importance of quick access to accurate audience insights that can be used in decision-making. I’ve been watching GWI for a while and I’ve always been incredibly impressed with both the quality of its leadership team and its investors. I’m thrilled to be joining a company that’s changing the way we think about marketing technology and market research. GWI is poised to accelerate its growth in an industry which is rich in opportunity and I look forward to playing a role in this.”
As it prepares for the next phase, GWI plans to grow its team to more than 600 employees worldwide in 2023. It will also focus on further developing its SaaS platform, entering even more markets, adding more data from global consumers, and making the technology both easier to use and more accessible across organizations.
Sara will take up her role in September 2022.
GWI is the leading audience insights technology company. Its SaaS platform and custom data products are trusted by the world’s biggest brands, media organizations, and agencies on a daily basis to gain a deep understanding of their audiences at speed.
The company’s flagship survey represents 2.7 billion people globally. Through a combination of survey data and analytics, clients can gather in-depth insights into behaviours, attitudes, and interests from rich data sets including GWI Kids, GWI Sports, GWI USA, GWI Gaming, and GWI Work.