The rollout of 5G is beginning to unveil a host of wide-ranging effects on purchasing trends and telecom retail operations. According to GWI, over half of consumers in North America research a product online before they actually buy it. Many 5G-powered elements such as shoppers interacting with content via their devices or using navigation tools while shopping, or immersive product displays enhanced by augmented or virtual reality, has accelerated the demand for a seamless “phygital” experience.
by Stacy Hamer, Vice President of Client Experiences, iQmetrix
