‘Threads’, the new social media app by Instagram’s parent company
‘Meta’, was recently released and managed to surpass the 10 million user
mark in just seven hours.
By comparison, it took Instagram 355 days to reach 10 million registered
users, and it took Twitter 780 days to get to same amount.
Jon Morgan, CEO and Editor-in-Chief of Venture Smarter [1], has shared
five ways he believes small businesses should be utilising Threads in
order to maintain a competitive edge.
Brand Awareness
Threads is yet another opportunity for small businesses to increase
visibility for their brand – with updates on products and services, and
company news. This is important as companies with a good level of brand
visibility and awareness have an edge over competitors, as it helps to
influence customer’s decisions.
Now is a good opportunity for small businesses to start posting while
there remains a lot of hype around the platform; the algorithm may
promote their posts to a wider audience than when bigger brands get on
board. At the time of writing, some globally recognised brands have
either not made an account yet or have registered an account but are yet
to make their first post.
Customer Engagement
Customers love to be heard, and building rapport with them on their
chosen social media platform can build brand loyalty, whilst also being
an opportunity to provide the customer with support for the product or
service.
Market Research
By looking at what people are talking about on Threads and also
monitoring what their competitors are doing, small businesses can gain
valuable insights that might have been overlooked previously. This
information can highlight consumer pain points, improve products or
services, and identify new market opportunities.
Networking and Partnerships
Threads offers an opportunity for businesses to connect and collaborate
with other companies, industry influencers, and potential partners. By
following and engaging with relevant accounts within or outside their
business niche, companies can tap into each other’s follower base and
identify which users would be the right fit for promoting their product
or service.
Recruitment
Threads could potentially be a social media platform that is also great
for recruitment, as small businesses can share job openings with people
that already have a vested interest in the company. It can also prove to
be a faster and more cost-effective method than using a recruitment
agency.
