HTK Horizon Brings Big Business to Small Enterprises
New multi-channel marketing software offers ground-breaking features at an affordable price
Ipswich, UK, 18 January 2012 – HTK Limited has today released a new version of its Horizon software-as-a-service platform to address the $multi-billion Customer Experience Management market. HTK Horizon uniquely combines social, local and mobile technology with CRM and real-time customer database segmentation, to improve the effectiveness of marketing campaigns and customer service.
HTK is best known as a provider of cloud software for mass-notification and interactive voice self-service in the UK public sector, telecoms and utilities markets. Customers and end users of HTK Horizon include O2, BT, Cable&Wireless Worldwide, the Scottish Environment Protection Agency and over half of the UK’s police forces. The new release of HTK Horizon aims to give all companies, from the largest enterprises to small and medium businesses, the tools to acquire, grow and retain customers more cost-effectively.
HTK Horizon lets businesses store their end customer data, segment it using customer preferences, previous behaviour and geographic location, and then use this insight to run personalised marketing campaigns and customer service operations across the web, email, SMS text, social media and interactive voice channels.
HTK Horizon’s mobile and geo-location capabilities, for example, enable businesses to send targeted SMS offers to consumers within the catchment of a particular store. Horizon then enables personalised ‘call to action’ responses to be handled through web landing pages and forms, mobile micro-sites, SMS short codes and inbound voice numbers, with full tracking of campaign objectives and success metrics.
Because HTK Horizon works across all of these channels using a single view of segmented customer data, it can ensure the consistent delivery of marketing messages and customer self-service options. Consistency across multiple digital touch-points has been recognised by industry analysts, including Gartner and Forrester, as one of the “must have” customer experience capabilities for 2012.
Justin Bowser, Managing Director of HTK’s Online Business commented: “In the current economic climate, customer service can no longer go unnoticed. It’s imperative that businesses – particularly small and medium-sized businesses – put the right tools and practices in place to begin with, and don’t underestimate the importance of a personalised customer experience. This new and exciting release of Horizon will give businesses the market-leading tools they’ve been asking for to really drive their sales, customer experience and loyalty in a way that doesn’t break the bank.”
About HTK Horizon
The HTK Horizon software-as-a-service platform changes the way that businesses sell to and serve their prospects and customers. Horizon’s industry leading CRM data segmentation capabilities and one-stop integration of email, social, SMS and voice communications enable the creation of more effective marketing campaigns, a higher adoption of customer self-service and greater customer satisfaction, with the ROI and cost benefits of a true SaaS solution.
Horizon is used by small businesses, government departments and large enterprises including BT, Specsavers, O2 UK and over half of UK Police forces.
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Sarah Porter
33 Digital
Email: sarah.porter@33-digital.com
Telephone: +44 (0) 207 608 4660
