Human hamster wheel created to support Nokia’s green drive
Forget wind and solar, think hamster power!
1000heads creates human hamster wheel to support Nokia’s green drive
SXSW 2011 is entering it’s third and final stage over in Austin, Texas and, as part of its activity with Nokia, leading creative agency 1000heads will be erecting a human-sized hamster wheel at ‘The Green Zone, Powered by Nokia’ from the 16th – 20th of March.
The giant human-sized hamster wheel generates charge for all types of mobile device using kinetic energy created by people running inside the wheel.
Commenting on the invention, James Whatley, marketing director at 1000heads, says, “The giant kinetic generator was inspired by Peter Ash’s hamster-sized invention from Nokia’s “it’s not technology, it’s what you do with it” TV ads from last year. We took this idea even further and created the giant wheel which people can run inside to charge their mobile devices and generate electricity sustainably.”
Phil Hickey, Global Digital Marketing Manager at Nokia, comments, “The Green Zone, Powered by Nokia is our way of delivering even further on our awesome sustainability credentials. The Hamster Wheel, inspired by an invention from our community, is a fun and playful way to add value to the SXSW experience and get the alternative energy message across in a truly interactive way. Also, if you happen to be in the area on St. Patrick’s Day, we will have a special guest powering the wheel that will definitely be worth checking out!”
There will also be Nokia Bikes (with phone bike chargers) on site to further showcase the company’s commitment towards sustainability.
To arrange an interview with a 1000heads representative about the human-sized hamster wheel and Nokia’s sustainability drive, contact Zoisa Pugh or Jack Melling:
T 01235 834277, E zoisa.pugh@loudgroup.com
Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi, including music, maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.
SXSW
South by Southwest (SXSW, Inc.) is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for entertainment and related media industry professionals. Since 1987, SXSW has produced the internationally recognized Music and Media Conference & Festival.
In 1994 as the entertainment business adjusted to issues of future growth and development, SXSW added conferences and festivals for the film industry (SXSW Film) as well as for the blossoming interactive media (SXSW Interactive Festival). Now three industry events converge in Austin during a Texas-sized week, mirroring the ever increasing convergence of entertainment/media outlets.
In addition to the SXSWeek events, SXSW is also involved in North by Northeast (NXNE), held in Toronto, Canada in late Spring, in association with NOW, an alternative newsweekly in Toronto.
1000heads
1000heads is the world’s leading word of mouth marketing agency. Specialising in conversational creative ideas, 1000heads are specialists in building socially engaged brands and has been working with clients such as Nokia, Canon, SKINS, Tesco, Cancer Research UK, P&G and Heineken for over ten years.
