IDIRO ANNOUNCES PLANS TO ENTER ONLINE GAMING SECTOR
Social Network Analysis Leader Plans To Offer Customer Retention and Acquisition Solutions To Online MultiPlayer Gaming Providers
Dublin, Ireland 31 May, 2011—Idiro Technologies, a leading provider of advanced Social Network Analysis (SNA) solutions for communications service providers, has unveiled plans to offer SNA technology to online multi-player gaming providers later this year. According to Aidan Connolly, Idiro’s chief executive officer, the offerings will include both retention- and acquisition-focused tools that would allow gaming providers to enhance customer satisfaction, increase revenue, and improve profitability.
“The similarities between our traditional market of telecom providers and online gaming providers are striking,” explained Connolly. “Much like the communications industry, online gaming providers are very susceptible to churn, revenue dilution, and poaching from other providers. We believe that Idiro’s SNA solutions offer these providers a cost-effective vehicle to overcome these fundamental business challenges.”
SNA helps customers address tangible business issues like improving subscriber retention, increasing revenue, increasing acquisition and lowering operating costs, through the analysis of community of interest and intra-consumer interactions, and the formulation of data-driven targeted marketing initiatives. Idiro’s solution also includes innovative Viral Marketing Workshops, which give service providers hands-on training regarding the effective use of data-driven viral marketing campaigns.
Idiro’s SNA offering is an end-to-end managed service that incorporates all hardware and software, system implementation and management, as well as technical training and support. This solution gives providers a low-risk option to leverage the profound benefits of SNA while preserving capital, managing IT resources more efficiently, and improving cash flow. In addition, Idiro plans to release a premise-based software only version of its SNA technology products later in 2011.
“Idiro’s decision to enter the online gaming sector reflects the growing importance of understanding the individual behaviors and social networks created through online gaming,” noted Hyoun Park, an analyst with Boston-based Aberdeen Group. “The complexities of interactions and transactions in online gaming platforms parallel many of the usage patterns tracked by communications providers. Savvy gaming providers must be aware of the business intelligence and top-line value that they can gain by taking a mature approach to social networking analysis. The success Idiro has achieved in its core telecoms market demonstrates that it has a scalable and robust analytics solution that serves the needs of gaming providers.”
About Idiro Technologies
Headquartered in Dublin, Idiro Technologies is a leading provider of Social Network Analysis (SNA) services for Tier 1 and Tier 2 mobile operators and online community-centric service providers throughout Europe and North America. Idiro customers utilize the organizations SNA solutions to address a number of core business needs, such as reducing churn, up-selling and cross-selling new services, acquiring new customers, reducing operating costs, and improving profitability. For more information, visit www.idiro.com.
Parallel Communications Group