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INSIDE Secure: New NFC-based chip protects luxury goods from counterfeiters and cloners

by david.nunes

New NFC-based chip from INSIDE Secure protects luxury goods from counterfeiters and cloners

New VaultIC160 Security Module Features Greater Memory Size to Enhance Brand Protection

AIX-EN-PROVENCE, France, Feb. 23, 2012 – INSIDE Secure (NYSE Euronext: INSD), a leader in semiconductor solutions for secure transactions and digital identity, today introduced the VaultIC(TM)160, a memory-enriched NFC-based security solution designed for embedding into high-end consumer or industrial products that are often targeted by counterfeiters and cloners. The new chip packs 14 Kbytes of accessible programmable non-volatile (NV) memory in addition to 1.5 Kbytes of NV memory used to hold authentication certificate information. This increased memory allows the consumer goods vendor, or any other supplier incorporating the chip into their product, to store product-related information on the chip such as pictures, recipes, customs forms or manufacturing history.  

By incorporating the VaultIC160 in their products, manufacturers of high-end consumer goods, such as handbags, “grand cru” wine, watches and consumables can track their products through distribution and retail channels, and allow consumers to use an NFC-equipped smartphone —or a simple contactless reader — to verify that the product is an original and not a counterfeit, and to access the other information stored on the chip.

“As well as protecting high-end luxury goods with bank-level security, the extra memory capacity of the VaultIC160 provides manufacturers with more options to create new services and convenience for their customers,” said Christian Fleutelot, general manager, VaultIC, digital security business unit, at INSIDE Secure. “Where added memory is not a requirement, luxury good makers can opt for our lower-cost VaultIC150 solution which offers the same very high levels of embedded protection against counterfeiters and cloners.”

The VaultIC160 chip’s wireless NFC interface has a range of several centimeters, which means that the chip can be deeply embedded into a product without leaving any visible trace, thus making the protection totally invisible. Designed to keep contents secure and avoid leaking information during code execution, the VaultIC160 includes voltage, frequency and temperature detectors, illegal code execution prevention, tampering monitors and protection against side channel attacks and probing. The chip can also detect tampering attempts and destroy sensitive data on such events, thus avoiding data confidentiality being compromised.

Complementing the NFC interface is a simple software application that INSIDE Secure provides to the product manufacturers. Those manufacturers can customize the software to their products, branding message and other requirements. As they are shopping, consumers can use their cell phones to authenticate the product, or even to find out which retail outlet might have the desired product in stock if the vendor has a product-locator database available. INSIDE’s VaultIC Starter Kit provides an easy path to mastering the cryptographic and secure data storage features of the VaultIC security module.

The new VaultIC160 anti-counterfeiting solution will be demonstrated during the RSA Conference, February 27-March 2, at INSIDE Secure’s Booth 214 at Moscone Center in San Francisco.

Availability and Pricing
Samples of the VaultIC160 are now available. Please contact INSIDE Secure for pricing information.

About INSIDE Secure
INSIDE Secure (NYSE Euronext: INSD) is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security.  INSIDE mobile NFC, secure payment and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators.
For more information, visit http://www.insidesecure.com


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