INSTADIGITAL SHAKES UP THE OVP SPACE WITH THE LAUNCH OF NEXT GENERATION OTT PLATFORM AT IBC 2015
New simple-to-use platform features advanced player, library and promotional tools as standard
Guildford, England, 25 August 2015 – InstaDIGITAL is shaking up the OTT market with the launch of its next-generation platform at IBC 2015. The new platform, which will be demonstrated on Content Everywhere stand 14.M31, will enable operators to quickly and easily launch premium content services that successfully convert browsing visitors and one-time buyers into loyal customers.
The new InstaDIGITAL platform is a real step change in the evolution of premium OTT platforms. With the monetization and simplification of OTT firmly at its core, instaDIGITAL is offering its customers a sophisticated, yet cost-effective, platform that comes with advanced content management, player, security and monetization tools built in as standard.
InstaDIGITAL CEO Ed Pippin said, “We’re really excited to be showing our new platform to the world at IBC. It’s a really sophisticated platform with all of the tools you actually need to make money from OTT and none of the things that you don’t. We’re really passionate about creating great entertainment experiences and our platform is geared to doing that quickly and easily.”
The new instaDIGITAL platform also tackles the ongoing challenge of OTT monetization with its sophisticated merchandising and vouchering technology. It enables service providers to quickly and easily launch effective marketing campaigns that attract customers, convert them into buyers and keep them coming back time and time again.
Pippin added, “Creating digital loyalty in the premium OTT space is extremely important. There’s a lot of competition and customers are keen to try out new services on offer. However, if you can get a customer to build up their content library in your service’s locker then you can turn them into loyal customers. They effectively start using it like their DVD shelf. Our new enhanced platform gives operators the tools to get customers to that critical turning point and keep them there.”
The instaDIGITAL platform is made up of four key modules which include, instaSTOREFRONT for advanced content marketing and monetization; instaDRM for cost-effective content protection and license delivery; instaLIBRARY for streamlined content management and instaPLAYER for simple and secure multiplatform playout. Each component can be bought separately or easily combined to provide a complete end-to-end OTT solution.
InstaDIGITAL (www.instadigital.com) provides SD, HD and 4K supported VOD and OTT hosted solutions globally using its proprietary instaDIGITAL platform. Based in the UK, instaDIGITAL offers a suite of four tools, instaLIBRARY, instaDRM, instaSTOREFRONT and instaPLAYER which can be individually integrated into existing systems or, when combined, create a fully end to end VOD and OTT hosted solution.
InstaDIGITAL is a trading name of Eagle Eye Technology Limited, which has been building and delivering digital content solutions globally for over seven years.