Inuitive and SK Telecom collaborate to introduce advanced AR/VR for mobile services
Memorandum of understanding signed to combine the best elements of two technologies
Photo Captions (From left to right)
Image 1 – Inhyok Cha, SK telecom executive VP for IoT BU; Shlomo Gadot, Inuitive CEO; Dr. Alex Jinsung Choi, SK telecom.
Image 2 – Demonstration of Inuitive and SK Telecom AR/VR technologies in progress
27th July 2016 – Seoul, South Korea: Inuitive, a developer of advanced 3D computer vision and image processors, and SK Telecom, the largest mobile carrier in South Korea and a worldwide leader in 5G technologies and service development, have signed a Memorandum of Understanding (MoU). This will cover the development and commercialization of an augmented reality/virtual reality (AR/VR) use case and proof-of-concept in mobile environments. Users will benefit from highly advanced AR/VR services based on the combined cutting edge technologies that the two companies bring, through the signature of this agreement.
NU3000 is a 3D imaging processor that may be used in a broad range of image, computer vision and general-purpose processing. The ‘Inuitive Chip’ makes it possible to enhance mobile devices with sensors that respond like human. These include audio and voice, finger gestures or scene tracking for user interaction. This technology is at the heart of ‘Veronica’, Inuitive’s reference design for AR and VR. Designed for production volumes, Veronica can run customers’ applications on the chip and features the widest field of view (120 degrees) along with the fastest frame rate (120 fps) available.
The NU3000 is also available for Google Project Tango smartphones on Twiggy (M3.2T), a small size, and low power consumption reference design optimized for the smartphone environment.
SK Telecom has been developing spatial awareness and tracking technology, standard ARML-based (Augmented Reality Markup Language) content management, and 3D graphic optimization for AR since 2012. Based on those developments, SK Telecom has created ‘T-real’, a software platform for AR and VR services. The platform consists of an AR/VR browser – equipped with an image recognition/tracking and content rendering engine – and a server that manages AR/VR contents and services. ‘T-real’ allows users to create, test and execute AR and VR services for smartphones and HMDs (Head-Mounted Displays).
Moreover, SK Telecom is making constant efforts to vitalize the ecosystem. The company is providing developers with API and SDK of ‘T-real’, and sharing its latest technologies through regular forums. SK Telecom is also working actively with diverse companies across the globe to achieve further innovations. In particular, it has worked with Google to jointly develop an AR platform called ‘T-AR for Project Tango.’
By converging/combining Inuitive’s NU3000 and SK Telecom’s AR platform and 3D sensors, the two companies will be able to enhance efficiency in terms of executing gesture, object and space recognition features on a mobile device, and deliver a new level of customer experience through more realistic AR and VR content.
“Twiggy and Veronica’s unique architectures offer the most advanced platform for AR and VR and we are enthusiastic that an industry leader like SK Telecom has chosen Inuitive, and our technology, as their preferred partner to enhance the possibilities offered to mobile devices users,” said Shlomo Gadot, CEO and Founder of Inuitive.
SK Telecom CTO, Alex Jinsung Choi, said, “We are expecting user experience innovation in 5G generation, which enables realistic user experience of media in the AR and VR world. Through the collaboration with Inuitive we aim to provide new services based on high-level realistic multimedia techniques.”
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is Korea’s largest telecommunications company with more than 28.92 million mobile subscribers, accounting for around 50% of the market. The company reached KRW 17.137 trillion in revenue in 2015. As the world’s first company to commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK Telecom launched the nation’s first LTE service in July 2011. SK Telecom also became the world’s first mobile carrier to commercialize 150Mbps LTE-Advanced in June 2013 and 225Mbps LTE-Advanced in June 2014 through Carrier Aggregation(CA). In line with its efforts to swiftly move towards the next-generation mobile network system, or 5G, it successfully commercialized 300Mbps tri-band LTE-A CA. As of the end of March 2016, the company has over 19.53 million LTE and LTE-Advanced subscribers. Based on its strength in network operations business, SK Telecom is seeking new growth engines through three innovative platforms namely Lifestyle Enhancement Platform, Advanced Media Platform and IoT Service Platform. For more information, please visit www.sktelecom.com/en or email [email protected].
Inuitive is an Israeli company founded in March 2012; NU3000 is Inuitive’s flagship product, aimed mostly at mobile applications. Since it was first introduced to the market, NU3000 has gained growing momentum as the leading solution for depth sensing and processing in mobile platforms. NU3000 is already in mass production.
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