Home Page ContentPress Releases IPWIRELESS PARTNERS WITH SAMSUNG TO DEMONSTRATE THE BENEFITS OF DELIVERING POPULAR CONTENT OVER 3GPP INTEGRATED MOBILE BROADCAST (IMB) TECHNOLOGY

IPWIRELESS PARTNERS WITH SAMSUNG TO DEMONSTRATE THE BENEFITS OF DELIVERING POPULAR CONTENT OVER 3GPP INTEGRATED MOBILE BROADCAST (IMB) TECHNOLOGY

by david.nunes

Samsung to utilize IPWireless IMB chipset to showcase superior mobile customer experience and the powerful economics of IMB technology

San Francisco, CA October 21, 2010 – IPWireless, a pioneer in developing key enabling IMB technology today announced that the company has signed a co-operation agreement with Samsung Electronics to develop and demonstrate phones with broadcast capabilities based on the 3GPP IMB standard.
IMB is capable of streaming live video and broadcasting and storing popular content on the device for later consumption – both resulting in significant offloading of data intensive traffic from existing 3G unicast networks and an improved customer experience.

“The IMB standard gives an opportunity to breathe life back into the possibility of using part of the 3G spectrum for broadcasting and datacasting, allowing major infrastructure vendors and handset manufacturers, such as Samsung, to refocus their mobile broadcast technologies on the underused TDD band on UMTS [3G] networks,” said David McQueen, Principal Analyst, Informa Telecoms & Media. “With mushrooming data traffic caused by the advent of wireless-laptop-connectivity products and smartphones, thereby increasing bandwidth demands on mobile operator networks, the IMB standard is gaining increasing mobile operator interest for use as an overspill for data-intensive multimedia. IMB also has the further advantage of being able to operate in spectrum that many mobile operators have already acquired so negating the need to build a separate and distinct network.”

“The explosive growth in mobile data created by media friendly devices is creating the need for a more innovative 3G network delivery solution like IMB,” said Dr. Bill Jones, Chief Executive Officer of IPWireless.
“As a leader in 3GPP mobile broadcast, we are dedicated to the development of the ecosystem so that operators and their hardware partners are able to confidently and swiftly deploy IMB solutions. We are delighted to be working with Samsung, a market leader, to demonstrate the tremendous potential for mobile broadcast.”

IMB was defined in the 3GPP release 8 standards, and was recently endorsed by the GSMA as their preferred method for the efficient delivery of broadcast services. Mobile operators are exploring using the IMB wireless technology within a little used tranche of 3G spectrum called Time Division Duplex (TDD) spectrum. This spectrum already forms part of the 3G licenses held by many European mobile operators, but has remained largely unused because of a lack of appropriate technology.
Currently, 3G TDD spectrum is available to over 150 operators across 60 countries covering more than half a billion subscribers. IMB enables spectrally efficient delivery of broadcast services, in TDD spectrum based on techniques that are aligned with existing FDD WCDMA standards.
This allows for a smooth handover between IMB and existing 3G networks.

About IPWireless

IPWireless is a pioneer in developing and designing 3G and 4G wireless broadband and broadcast solutions, including chipsets, devices and complete network infrastructure solutions, based on 3GPP, the world’s preeminent mobile standard. The company’s high performance mobile broadband and integrated mobile broadcast (IMB) solutions enable mobile operators, consumer electronics companies, as well as government, public safety and military agencies to deliver a new generation of wireless services and develop compelling new applications using untapped global spectrum bands. The company’s mobile broadband and IMB solutions have been deployed by some of the world’s largest mobile operators, and government agencies including T-Mobile, Orange, New York City’s Department of Information Technology and Telecommunications (DoITT) and more. In Q2 2010, IPWireless and Sony announced an initiative to jointly develop 4G and Beyond Wireless Technologies.

IPWireless is headquartered in San Francisco, California, and operates a technology development center in Chippenham, UK. For more information, visit the company’s Web site at www.ipwireless.com

Contacts:
IPWireless Media Relations
Suzanne McCormac
[email protected]
+1-415-577-9135

IPWireless UK Media Relations
Ed Howson
Temono Communications
[email protected]
+44 7740173051

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