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iWatt Selects Magma’s Titan to Automate Analog Design of Power Supply Control ICs

by david.nunes

iWatt Selects Magma’s Titan to Automate Analog Design of Power Supply Control ICs Titan Shape-Based Router for mixed-signal designs reduces routing time from 2 weeks to 2 days SAN JOSE and LOS GATOS, Calif., March 28, 2011 – Magma® Design Automation Inc. (Nasdaq: LAVA), a provider of chip design software, today announced iWatt has adopted the Titan™ platform to improve analog design and layout productivity, and to automate difficult routing tasks including analog cell layouts and chip-level assembly. iWatt, a developer of energy-efficient digital power supply control integrated circuits (ICs) used in leading-edge power supplies, adopted Titan based on results of an extensive evaluation in which Titan enabled iWatt’s designers to set up and route a design in just two days – an effort that would have taken more than 2 weeks to do manually. “iWatt’s mission is to exceed our customers’ expectations with best-in-class products and services throughout the solutions life cycle,” said. X. Jin, Ph.D., vice president of Engineering at iWatt. “One of the ways we do that is to utilize innovative technology – such as Magma’s Titan – that shorten the analog design process and reduce power and area requirements.” “To enable analog designers to deliver the required combination of efficiency, productivity and innovation needed for today’s ICs, the analog design process must be accelerated and automated,” said Anirudh Devgan, general manager of Magma’s Custom Design Business Unit. “By making analog routing fast, predictable and repeatable, Titan improves routing productivity by a factor of 10, allowing designers to achieve their time-to-market and performance goals. Titan should help iWatt solidify its position as one of the most innovative power IC companies in the world.” Titan: Accelerating Analog Design Magma’s mixed-signal SoC design environment includes the comprehensive Titan Mixed-Signal Design Platform and the Titan Accelerators. The Titan Mixed-Signal Platform is the industry’s first true mixed-signal design platform. It integrates implementation and verification while delivering first-time-correct, predictable mixed-signal designs. The Titan mixed-signal platform includes user-friendly full-custom schematic and layout editors, an analog simulation environment and correct-by-design schematic-driven layout. Titan Accelerators are advanced technology solutions that dramatically improve analog/mixed-signal design productivity and reuse. Titan Analog Design Accelerator (Titan ADX) is a model-based analog design and optimization tool that enables analog design reuse. ADX creates new designs from Magma’s library of FlexCell building blocks, and makes existing designs reusable as FlexCell models. Titan Analog Virtual Prototyper (Titan AVP) is a layout-aware schematic design tool that performs simultaneous electrical and physical co-design for rapid schematic-to-layout convergence. Titan Analog Layout Accelerator (Titan ALX) automates migration of analog cell layouts to new process technologies while preserving design intent. Titan Shape-Based Router (Titan SBR) automates difficult routing tasks improving routing productivity by a factor of 10. About iWatt, Inc. iWatt, Inc. is a power control IC company that designs, develops and markets semiconductor products for the communication and consumer market segments. The company’s patented digital control expertise raises the bar in power supply price/performance metrics. iWatt is currently working with market leaders in the communications, flat panel display, and consumer electronics markets to develop high-density, high-value AC-DC and DC-DC power supplies. iWatt is backed by VantagePoint Venture Partners and Sigma Partners, two leading CleanTech investors, and Horizon Ventures. The Company’s Silicon Valley headquarters is located in Los Gatos, CA with additional offices in Taipei, Taiwan; Seoul, Korea; Tokyo, Japan; Shenzhen, China; and Hong Kong. For more information, visit www.iwatt.com or call . About Magma Top semiconductor makers worldwide use Magma’s electronic design automation (EDA) software to produce chips for electronic applications including tablet computing devices, mobile devices such as smartphones, electronic games, digital video, networking, military/aerospace and memory. Magma products provide the “Fastest Path to Silicon”™ and include software for digital design, analog implementation, mixed-signal design, physical verification, circuit simulation, characterization and yield management. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma’s stock trades on Nasdaq under the ticker symbol LAVA. LAVA. Follow Magma on Twitter at www.Twitter.com/MagmaEDA and on Facebook at www.Facebook.com/Magma Visit Magma Design Automation on the Web at www.magma-da.com ### Magma is a registered trademark and Titan and “Fastest Path to Silicon” are trademarks of Magma Design Automation Inc. All other product and company names are trademarks or registered trademarks of their respective companies. Forward-looking Statements: Except for the historical information contained herein, the matters set forth in this press release, including statements that Titan delivers a 10x improvement in routing productivity and about the features and benefits of Magma and iWatt products, are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially including but not limited to the ability of Magma’s products to produce the desired results and the company’s ability to keep pace with rapidly changing technology. Further discussion of these and other potential risk factors may be found in Magma’s public filings with the Securities and Exchange Commission (www.sec.gov). The company undertakes no additional obligation to update these forward-looking statements. Contacts: Magma Design Automation Monica Marmie Director, Corporate Marketing  mmarmie[at]magma-da[dot]com iWatt Sal Sestito  ssestito[at]iwatt[dot]com Michelle Moody Moody & Associates michelle[at]moodypr[dot]com Europe PR Contact for Magma: Lloyd Pople lloyd[at]evokedset[dot]com. This news release has been distributed by online news release distribution service NeonDrum (http://www.neondrum.com) on behalf of EvokedSet Ltd. 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Kind regards Nicky Denovan Director NeonDrum Ltd.  news@neondrum.com http://www.neondrum.com DISCLAIMER: Subject to our Terms of Service (NeonDrum Terms and Conditions) NeonDrum Ltd distributes news releases on the authorisation of its clients and cannot accept any liability whatsoever for:- •the inaccuracy or otherwise of any information contained in this news release; or •any loss liability or expense which may be suffered by any party in consequence of acting or omitting to act as a result of any information contained in or omitted from this news release; or •any loss or suffering which may be caused by or to any party either as a result of the information contained in this news release or such information contained herein being inaccurate or otherwise misleading. If you have any concerns about the accuracy of the information contained in this news release, please get in touch with us at info@neondrum.com    

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