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Jacada announces geographic expansion into India

by david.nunes

Jacada announces geographic expansion into India

Jacada presence to address needs of rapidly growing Indian customer service market

London – Feb. 2, 2012 –Jacada Inc., a leading global provider of call centre technology designed to improve the customer experience, today announced its expanding global presence and establishing of a local presence in India.

As more and more corporate and government organisations in India turn to their IT and Business departments to reduce operational costs while increasing customer satisfaction and loyalty, Jacada’s offering is an ideal fit for this fast-growing market. Based on years of experience working with India’s leading financial institution and call center customer service sectors, Jacada helps local organisations deliver top-of-the-line customer service experience to their valued customers, while reducing IT and training costs and increasing employee retention.

“We recognise the role technology and innovation play in driving economic growth and social development, and we are happy to have the opportunity to introduce innovative call center technologies that will create exceptional customer service among local Indian organisations” said Guy Yair, EVP EMEA & APAC at Jacada. “With Jacada, organisations gain a competitive advantage over others in the market that helps them respond quickly to changing business needs while allowing for continuous improvement in existing customer service processes.”

With more than 20 years of experience, Jacada is a trusted advisor to organisations, providing end-to-end customer service solutions, regional professional services and a solution-support infrastructure.

“The market in India is growing at a phenomenal pace. As local companies start to embark on customer service improvement initiatives, the timing of Jacada’s move could not be better” said Vivek Anand, Country Manager-India at Jacada. “And by having a direct presence rather than solely relying on third parties, Jacada will be able to implement and support its solutions with its world-recognised quality of service.”

Jacada’s go-to-market strategy also includes building successful partnership with local Indian Service Integrators and expanding its reach to a larger number of satisfied customers, while contributing to the growth of the IT industry in India.




About Jacada

Jacada provides solutions that optimize and improve the effectiveness of customer service interactions.  Jacada agent desktop and process optimisation solutions help companies reduce the cost of their operations, drive customer satisfaction and provide a complete return on investment within the first year after deployment.
Founded in 1990, Jacada operates globally with offices in Atlanta, USA; London, England; Munich, Germany; Herzliya, Israel; and Stockholm, Sweden. More information is available at 


Company Contact: 
Gali Kovacs
Marketing Director, EMEA & APAC

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