JTN Research Builds Strong MR Business on Confirmit
Scalability and security key requirements for expanding panel business
London, UK and Oslo, Norway and New York, NY: 19 June 2012: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research is pleased to announce that JTN Research, one of the largest sample providers in Central and Eastern Europe, has migrated its panel business on to the Confirmit Horizons platform to support its ambitious expansion plans in the region.
JTN Research has grown substantially in the last five years, initially providing online market research services to the MR industry worldwide from its headquarters in Bulgaria. It now offers access to over 480,000 respondents via consumer panels in 11 countries. Panellists are the company’s most important assets and JTN Research believes that investing in the right technology guarantees quality of sample, ensures a sophisticated survey experience, and increases response rates.
JTN Research has used Confirmit Horizons for five years as its core survey design and programming platform. Its decision to make a further investment was based on its need for increased scalability, stability and security for its expanding panel business.
Marieta Popova, Managing Director at JTN Research explained: “We selected Confirmit Horizons over other panel management systems because we were confident that our data would be in safe hands. We were sure that the platform could be used for a variety of research tasks and would be able to meet any challenge we might pose, without compromising security or reliability.
“We needed to be sure that the migration process would be fast and error free, but we also wanted to be able to leverage the knowledge of Confirmit and the programming resource that we already had in-house to rebuild the panels ourselves. This would provide us with complete control over panel portal design, without having to rely on third parties,” she added. “We wanted one solution that would meet all of our MR needs and that is what Confirmit provides.”
“JTN Research achieved their goal of migrating all 11 panels to Confirmit in only six months, with the final panel in Slovakia going live in March 2012,” explains Tim Hannington, EVP, Confirmit. “JTN Research is now able to offer potential clients a custom built panel service, including design and creation, as well as panellist recruitment. We’re delighted that Confirmit is supporting JTN Research by providing panel hosting and rewards management, panel portal hosting, programming and hosting of web surveys, sampling and routing, advanced reporting and data analysis.”
Popova adds: “Looking to the future, we plan to use Confirmit to launch a new design for the panel, to investigate the development of mobile panels and to expand our panel portfolio with the addition of specialist sub-panels. More importantly we intend to introduce our services to new countries in the region, sure in the knowledge that Confirmit will provide the scalability that we will require. We are delighted with the panel management capabilities that Confirmit provides and look forward to expanding our range of services even further to include custom panels, complex survey designs, full customisation and interactive surveys.”
About JTN Research
JTN Research (www.jtnresearch.com) was established in 2007 aiming to provide high quality, online marketing research services to the market research industry worldwide. The company is based in Sofia, Bulgaria, and is specialising in online marketing research, providing sample in Central and Eastern Europe.
JTN Research provides all-inclusive solutions to its clients. It has the experience in managing all aspects of the online surveying process – from identifying client’s needs to delivering the final results and analysis. JTN Research is an ESOMAR member and strictly follows the industry standards and codes. It is also a member of the Bulgarian Marketing Association.
About Confirmit
Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.
Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Ipsos, Morehead Associates, Nielsen, The NPD Group, and Symantec. Visit www.confirmit.com for more information.
