by david.nunes

On Demand Group and Telemunchen Gruppe JV Now Supplies

to Five German Television Operators;

Kabel BW Operates First Fully Interactive German Cable Network

LONDON & HEIDELBERG (15 Dec., 2010) – Kabel BW, Germany’s third-largest cable television operator, rolled out its “Kabel BW Videothek” on-demand television service this month with film studio and content services provided through On Demand Deutschland – the joint venture of Tele München Gruppe and On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC).  “Kabel BW Videothek” is now live to cable subscribers offering hundreds of films and series with complete on-demand control and convenience.  Started on selected set-top-boxes, the service is available in the whole network and will become accessible to all 2.3 million Kabel BW subscribers across Southwestern Germany.

“Kabel BW Videothek” offers in the first step a broad range of movies on-demand from all major Hollywood studios including, Paramount/Dreamworks, FOX, MGM, Universal, Sony and Warner Bros., as well as independents including Constantin and Tele München Gruppe. On Demand Deutschland services to Kabel BW include content acquisition, content processing, scheduling, metadata preparation, on-screen promotions and service management and marketing support.

The launch of our ‘Kabel BW Videothek’ demonstrates the dominance of our interactive network and the innovational power of the established cable network standards.  Our customers can simply enjoy without having to worry about complicated technology,” stated Harald Roesch, CEO of Kabel BW.

Kabel BW is the latest operator to introduce on-demand television using content from On Demand Deutschland and we are already looking forward to other new customer rollouts in the new year,” said Boris A. Benefeld, CEO of On Demand Deutschland.

“On Demand Group and Tele München Gruppe have supported the launch of five new VOD and pay-per-view services in Germany and Austria since the inception of our On Demand Deutschland joint venture,” said Tony Kelly, CEO, On Demand Group.  “On Demand Deutschland’s success is a testament to the strong demand for high-quality, compelling VOD and PPV movie and TV content in Europe’s German-speaking regions.”

About Kabel BW

Kabel BW is a fast-growing, innovative provider of high-speed Internet, telephone and TV (triple play) services in the state of Baden-Wurttemberg in Germany. With 2.3 million subscribers, Kabel BW is one of the largest cable network providers in Europe, serving nearly half of all homes in Baden-Wurttemberg. Kabel BW offers its customers attractive packages with an excellent price/performance ratio, as well as high-speed Internet bandwidths (up to 100 Mbps) and telephone flat rates. Wide-scale network modernisation means that 99% of the 3.6 million cable households in Baden-Wurttemberg have access to Kabel BW’s “CleverKabel” packages. The modernised cable network offers each household more than 5 Gbps (5000 Mbps) for Internet, telephone and TV. Kabel BW customers now receive up to 400 TV stations (including HDTV), as well as 150 radio stations over analogue and digital channels.

About On Demand Group

Based in London and serving cable, telco and mobile operators globally, On Demand Group uniquely combines its unparalleled stable of studio relationships and extensive regional content rights portfolio with comprehensive retail marketing and business development capabilities to create some of the world’s largest and most successful video-on-demand services.  The Company specializes in content lifecycle management, from acquisition through full monetization, today enabling the highest quality video-on-demand services across millions of TVs, phones and broadband connections.  On Demand Group is a subsidiary of SeaChange International. Visit www.ondemand.co.uk

About SeaChange

SeaChange International (NASDAQ: SEAC) is the global leader in multi-screen video and one of the largest software companies worldwide.  The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network.  Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

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