London, October 9, 2019: Today Kapten, the major European ride-hailing app, has launched its ‘Ride4Good’ initiative that allows users to round up their fares to the next higher £0.50 and donate the difference to Epic charity.

Kapten is reaffirming its position as a responsible platform in the ride-hailing sector by launching its Ride4Good industry-first initiative that will be available to consumers across the UK, France, and Portugal.

Starting today, Kapten users will be able to activate the feature in their app and round up their fares to the nearest £0.50 to benefit the non-for-profit organisation, Epic, that is fighting to change the lives of disadvantaged youths worldwide.

100% of the funds collected will go directly to help the young adults and children supported by the Epic organisation. Working with a portfolio of rigorously vetted social organisations, Epic uses social innovation to address injustices affecting children and youths. They currently support 28 organisations spanning 11 countries across the USA, Western Europe, East Africa, India and South-East Asia.

As part of the initiative, Kapten will match the funds raised over the next two months, doubling the total donation to Epic. In the future Kapten hope to extend this feature to more non-for-profit organisations, allowing their consumers to choose the charity they wish to donate to.

Sébastien Oebel, CEO of Kapten, stated: “I am extremely proud of the Kapten team. Thanks to their skills and generosity, we were able to launch in record time the first ‘round up and donate’ feature in the European ride-hailing sector. Kapten is once again leading the way, proving that a ride-hailing operator can be both commercially successful and innovative in terms of social responsibility.”

Alexandre Mars, founder and CEO of Epic, add: “Placing purpose, commitment and sharing at the heart of businesses is now an imperative. Kapten’s commitment to social justice and inclusion alongside Epic illustrates this new reality. With this initiative, Kapten is leading by example and demonstrating that innovative sharing solutions can be seamlessly embedded into any business model.”

For more information on Kapten, please contact: ​kapten@wcommunications.co.uk

About Kapten

Leading European ride-hailing platform, Kapten was established in 2012, offering a premium, yet affordable private ride service to France, Portugal, and most recently London. Kapten offers its three million customers (including 500,000 in London) low, fixed pricing, an exclusive loyalty program and local customer service. The company now works with more than 40,000 drivers, including 17,000 partner drivers in London alone.

Kapten champions social and environmental responsibility in everything they do – paying taxes locally and recently launching their Clean Air Bonus, encouraging drivers to switch to zero-emission vehicles.

Acquired by Daimler in January 2018, Kapten is now a part of the BMW and Daimler mobility joint venture.

www.kapten.com / https://jobs.kapten.com

 About Epic

Epic is a global non-for-profit start-up which fights to change the lives of disadvantaged youth. We remove obstacles to giving and focus donations on innovative social organizations to scale their impact. We also bring and promote new ways to give so sharing becomes an accessible and joyful habit. Our services are free and 100% of the money received goes to Epic portfolio organizations.

Epic is headquartered in New York, with additional offices in Brussels, London, Mumbai, San Francisco and Paris.

www.epic.foundation