Kaspersky Lab announces enhanced Partner Programme for existing and new partners
Benefits includes greater sales and marketing support, online training, incentive programme and deal registration
Abingdon, UK, 14 November 2011 – To enable channel partners to increase their level of success and meet the IT security needs of customers looking to introduce the latest technologies into their operations, Kaspersky Lab, a leading developer of secure content and threat management solutions, has overhauled its Partner Programme for Europe and North America. The revitalised programme delivers a comprehensive package of resources and support that will enable resellers to understand the rapidly evolving and increasingly complex IT threat landscape, while maximising market opportunities and revenue.
Selecting the right security software is a vital decision for a company. Partners have a key role to play in helping businesses to identify their points of vulnerability and introduce the security software that best meets their needs. Kaspersky Lab has proven expertise in the global battle against malware, and offers a comprehensive suite of market-leading products that enable organisations to protect their operations and prepare for what comes next. Kaspersky Lab has recently announced a major update to its Kaspersky Open Space Security product line, featuring Kaspersky Endpoint Security 8 and Kaspersky Security Center.
The new Partner Programme includes a dedicated channel team, marketing support and other resources to help partners, not just to sell Kaspersky products, but to build long term relationships with customers. Access to premium content will provide partners with greater understanding of their customers’ IT security needs and concerns. Top tier partners will be able to access new demand generation tools to create a high level of interest with corporate customers on the hot topic of security.
Demand generation resources including special sales incentives, collateral, pricing programmes, customer promotions and online product demonstrations are available through the new 24/7 Partner Portal, which is available in the major European languages. Partners can register at www.kasperskypartners.eu to enjoy the benefits and access the many materials and resources available.
Kaspersky Lab is committed to the professional development of its partners. A range of insightful and informative video tutorials is available exclusively to partners and can be accessed through the Partner Portal.
“Companies across the world face growing pressure to safeguard their businesses from external and internal IT threats,” said Ilijana Vavan, Senior Vice President Corporate Sales Europe at Kaspersky Lab. “Kaspersky Lab is committed to ensuring companies have peace of mind when it comes to IT security so that they can focus their energy on running their business. To better meet the concerns of corporate customers, we need to provide high quality support to our valued channel partners – and that is what our invigorated Partner Programme will deliver.”
“Our partners are our only route to market and are critical to our success,” said John S. Malatesta, Vice President of B2B Field and Channel Marketing Europe and North America at Kaspersky Lab. “That is why we focus on making them successful, providing them with the world class products, support and intelligence they need to better serve their customers.”
There are four Partner levels available:
Platinum level represents the highest status available and includes a range of superior benefits as well as a dedicated account manager, quarterly business reviews, face to face technical support and direct access to Kaspersky Lab’s sales team, and exclusive incentives and rewards.
Gold level members also have access to a dedicated account manager and quarterly business reviews, alongside a number of other sales, marketing and training benefits. A Silver Level partnership opens the door to a number of valuable online and offline resources; while Registered Level represents an excellent starting point for new partners.
For further information or to join the Kaspersky Lab Partner Programme please go to www.kasperskypartners.eu
Existing partners will be transferred automatically to the new Partner Programme.
Kaspersky Lab Newsroom
Kaspersky Lab has launched a new online newsroom, Kaspersky Lab Newsroom Europe (http://newsroom.kaspersky.eu/en), for journalists throughout Europe. The newsroom is specifically designed to serve many of the media’s most common requests, making it easier for journalists to find product and corporate information, facts and figures, editorial copy, images, videos and audio files, as well as details about the appropriate PR contacts.
About Kaspersky Lab
Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The company is ranked among the world’s top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry’s fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry’s leading IT security solution providers. Learn more at www.kaspersky.co.uk. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit http://www.securelist.com.
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