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Lantronix Targets European Growth with Appointment of VP EMEA Sales

by david.nunes

Lantronix Targets European Growth with Appointment of VP EMEA Sales

Martin Poppelaars Tasked with Driving Customer and Channel Growth in Europe


London, October 4, 2011 – Lantronix (Nasdaq: LTRX), a leading global provider of smart connectivity solutions that enable business and technology professionals to access any device, anywhere, anytime, has appointed Martin Poppelaars as vice president of EMEA sales.  Poppelaars, who has more than 20 years of sales and management experience, was previously director of EMEA sales at Lantronix.


In his new role, Poppelaars will be responsible for developing the company’s customer-driven product development strategy and enhancing its channel partner network. His objective is to drive further growth across Europe. Worldwide, the company has already connected over three million Lantronix devices across more than 10,000 customers.


Lantronix solutions allow businesses anywhere to remotely access, manage and control any electronic device, and make better decisions based on real-time information. Among the key markets served by Lantronix products are security healthcare/medical, energy, industrial, government, and transportation.


Poppelaars said: “European firms are increasingly realising the efficiency, cost-saving and security benefits that remotely managing business equipment can have. As a company that has been at the forefront of global networking technology for more than two decades, we are well placed to meet this demand. M2M solutions not only connect machines, they allow organisations to securely control, monitor and manage their business processes from anywhere in the world.”


About Lantronix

Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure communication technologies that simplify remote access, management and control of any electronic device. Our smart connectivity solutions empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely connect and control electronic equipment via the Internet, provide secure remote access to firewall-protected equipment, and enable remote management of IT equipment over the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company’s headquarters are located in Irvine, Calif. For more information, visit www.lantronix.com.


The Lantronix blog, http://www.lantronix.com/blog, features industry discussion and updates.


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