LiveIntent Announces Integration with Salesforce Marketing Cloud Active Audiences Platform to Deliver Journey-Based Advertising At Scale
— LiveIntent Named Active Audience Partner at Salesforce Connections 2015
— LiveIntent’s People-Based Marketing Platform Brings Active Audience Capabilities to the Email Channel
NEW YORK, June 17, 2015 – LiveIntent, the New York People-Based Marketing Platform, today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering companies to align advertising, sales, service and marketing in a whole new way.
With Active Audiences and LiveIntent, marketers can orchestrate personal advertising campaigns as part of every touchpoint along the customer journey. The partnership will allow Salesforce Marketing Cloud customers to leverage the LiveIntent platform for people-based marketing campaigns in email.
Active Audiences from the Salesforce Marketing Cloud is the industry’s first journey-based advertising platform. With Active Audiences, marketers can act on a single view of the customer across all of the places they run ads – email, web, social, mobile, apps and video. Marketers can create highly relevant customer journeys at scale, using advertising orchestrated alongside the rest of their marketing. The platform integrates with Facebook, Twitter, LiveIntent and other leading digital media technology partners to enable marketers to shape their digital advertising based on a customer’s entire experience with their brand.
LiveIntent, which offers a smarter way to market to people, not pixels, allows its clients to target CRM data in an environment native to it. The LiveIntent platform serves more than 400 brands and 750 publishers all of whom are committed to reaching customers where they are present and paying attention: in email. This pioneering collaboration will bring LiveIntent’s people-based marketing solution, LiveAudience, to Salesforce Marketing Cloud customers. This new partnership will enable those customers to reach segments of their first party data in email sent by more than 750 publishers who work with LiveIntent, including The New York Times, Meredith, and the Kraft.
“Our platform has been able to market to people, not pixels, since its earliest days. By integrating with Active Audiences, we are able to empower Salesforce Marketing Cloud customers to utilize their first party data in a way that was not possible, until now,” said LiveIntent Founder and CEO Matt Keiser. “In a world of fragmented attention where brands understand the importance of reaching users cross-device and cross-channel, this partnership with Salesforce puts us on the bleeding edge of marketing platforms.”
“The age of personal media at scale has arrived,” said Liam Doyle, VP Advertising, Salesforce Marketing Cloud. “By integrating with Salesforce Marketing Cloud Active Audiences, LiveIntent is helping to deliver true CRM, connecting every customer touchpoint, now including advertising.”
- Learn more about LiveIntent: http://liveintent.com/
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- Follow @LiveIntent on Twitter
- Learn more about the Salesforce Marketing Cloud: https://www.salesforce.com/marketing-cloud/overview/
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- Follow @salesforce, @marketingcloud and #CNX15 on Twitter
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LiveIntent helps over 450 top brands deliver marketing and advertising messages to over 92MM unique, engaged people each month, in emails sent by 750 top US publishers and brands. LiveIntent cut its teeth as a smarter way to buy and sell ads in email and was recognized in 2014 as the fastest growing technology company in NYC (by Crain’s) and in 2015 as one of America’s Most Promising Companies (by Forbes.) With the email address at the center of its platform, LiveIntent has evolved beyond simply putting ads in email. LiveIntent is now one of the largest people-based marketing platforms in the world and also one of the first, having gone to market with the technology in 2010. LiveIntent is headquartered in NYC, with offices in Austin, Detroit, and the UK, serving as home to 165 people and counting.