Home Page ContentPress Releases LiveU Continues Collaboration with Sony Professional Solutions China on LiveU’s LU710 4K/HEVC Encoder Supporting Sony’s Upgraded ODS & Hybrid DSNG 4K Truck Application

LiveU Continues Collaboration with Sony Professional Solutions China on LiveU’s LU710 4K/HEVC Encoder Supporting Sony’s Upgraded ODS & Hybrid DSNG 4K Truck Application

by david.nunes

LiveU Continues Collaboration with Sony Professional Solutions China on LiveU’s LU710 4K/HEVC Encoder Supporting Sony’s Upgraded ODS & Hybrid DSNG 4K Truck Application

Sony’s upgraded 4K wireless transmission of ODS* content will be demonstrated for the first time at BIRTV 2016

HACKENSACK, New Jersey, Aug. 23, 2016 – LiveU will showcase its next-generation LU710 4K/p60 HEVC rack-mountable 1U encoder for superior video performance at the Beijing International Radio, TV and Film Exhibition 2016 (Stand 8A36). The LU710 meets market demands for higher resolution and more efficient transmission protocols, supporting video encoding for 4K resolution and new H.265/HEVC standards.

The LU710 encoder will support Sony Professional Solutions China’s upgraded 4K wireless transmission ODS* (Other Digital Stuff) content and hybrid DSNG 4K truck, as part of the ongoing collaboration between Sony, LiveU and LiveU’s local partner, Diadem, announced last year.

Combining the Xtender transmission device (LiveU’s external antenna with six modems, delivering video rates of up to 40 Mbps) with LiveU’s LU710 4K/HEVC encoder will transform any SNG truck into a fully mobile hybrid cellular/satellite solution for transmitting 4K/HD video with improved efficiency and resiliency.

Doron Meirom, LiveU’s VP Sales, APAC, said, “We’re excited to present our first live video product that adopts the new H.265 HEVC encoding for superior video quality and is fully integrated with LiveU Central’s workflow, enabling monitoring, management and content distribution. The LU710 takes ODS and hybrid trucks to the next level, offering SNG customers a 4K hybrid cellular and satellite solution that can be seamlessly integrated into their overall 4K workflow with higher resolution video and lower operating costs. This initiative with Sony is an important step for us as part of our go-to-market strategy.”

Gordon Gu, CEO DiaDem, added, “It’s great to see the fruitful results from the strategic collaboration between Sony, LiveU and DiaDem, enabling the 4K UHD mobile wireless IP transmission solution to become a reality today.  We’re also facilitating 4K IP stream delivery through our web stream service www.seei.tv – the first time in the field for live 4K UHD stream delivery. These solutions offer customers significant 4K options, in addition to the successful satellite-based delivery test for real 4K stream conducted with leading media groups two months ago.”  

Sun Zili, General Manager MKT Div., Sony Professional Solutions China, said, “We’re excited to demonstrate LiveU transmission technology at BIRTV, transferring 4K camera signal from Hall 8 to Hall 1 through the combined public network to make a projection on screen with a 4K laser projector and then make a live signal transfer at long distance in real-time. This is the solution used to broadcast live sports events, stage plays and concerts or other events in cinemas. We’re also taking a 4K signal through Hall 1, which can be re-sent to DiaDem’s 4K live stream web portal WWW.SEEi.TV, offering live 4K content play by any terminals. Our aim is to show how Sony offers customers 4K live broadcast solutions at any time.”

The new LU710 4K/HEVC encoder integrates LiveU’s field-proven bonding technology, 10 industry patents, and integral LRT™ (LiveU Reliable Transport™) protocol for optimised video performance using integral adaptive bit rate and forward error correction technology. LRT™ enables reliable, low delay live video streaming over non-guaranteed IP networks.

The new encoder supports live transmission and store and forward modes and can be connected to an external touch screen for onsite control. It also supports SDI/HDMI video input and allows bonding over two internet ports. In addition to hybrid trucks, the encoder can also be used for streaming video between two stations, instead of costly fibre connections, with high-quality, reliable streaming capability.

LiveU owns the patent for cellular bonding for remote news gathering in the US, Europe, China and other countries. All LiveU products are based on this patented technology.

LiveU is presenting its full range of live IP video solutions at BIRTV 2016, stand 8A36

About LiveU

LiveU sets the standard for high-quality and reliable live video acquisition, management and distribution over IP. LiveU’s award-winning technology enables live video transmission from any location around the world with lightweight, easy-to-use equipment. From backpacks to smart phones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With top-tier customers in 80+ countries, LiveU’s solutions are being utilized for breaking and developing news and high-profile events, such as the FIFA World Cup™, Winter and Summer Olympic Games, Presidential Campaigns, Super Bowls, US Collegiate Championships and red-carpet events. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, Wi MAX and Wi-Fi cellular links, which are optimised for maximum video quality based on the available network conditions. For more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, or Instagram.

About ODS

Traditional stage plays such as opera, dance drama and drama are very popular with audiences in China. The stage play War Horse, which successfully cooperated with Sony in the “National Theatre Live”, was the beginning of the “ODS (Other Digital Stuff)” concept of live movies. Pioneering the combination of movie art and stage art, the concept uses 4K camera and broadcast vans to transmit live broadcast and live shows to other European countries and live record famous stage plays as a new paragon of culture cooperation. The “ODS concept” is expected to have wide applications in the China market.

About Diadem:
Diadem Technologies Inc. has operations in Beijing and Shanghai, China, and investment in the Bay Area, USA, combining creative US high-tech culture with China’s continually-growing prosperous economy to bring innovative Sino-US economic and technological development for mutual prosperity.

The Diadem team is uniquely experienced in core technology fields, such as base band, radio frequency chip design, wireless communication, information security, satellite communication, video processing, cloud computing and others, etc. with product lines including Intelligent Mobile Terminals (mobile terminals, rugged smart phones, tablets, mobile power bank, IP cameras), Intelligent Systems, and Cloud Service (Cloud HD live broadcasting service, SEEi. TV-www.seei.tv, Cloud Secu-Call mobile information security service, Cloud Network video monitoring service, etc.).

With its technology-based service-concept focus, DiaDem’s solid hardworking team works across Sino-US and European, African and Latin America markets to explore opportunities together with its strategic partner LiveU. DiaDem aims for great success and benefit to both China and the international community.

For more information, visit www.diadem-tech.cn and its sister company ADINNO, www.adinno.org and the HD/4k UHD live stream web service www.seei.tv .

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