Loop Mobile presents 1st time Free Calling and SMS on Prepaid in Mumbai
Apno ko Lao, Talktime Pao
· Industry 1st initiative that enables existing subscribers to refer unlimited persons & get rewarded
· Free Inter calling and SMS offered 1st time on Prepaid
· Referrer will earn 10% free talk time based on new subscriber’s recharge for 1 year
· Referee / New subscriber will earn 15% extra talktime on every recharge for 1 year
Mumbai, January 12, 2012: Beginning New Year, Loop Mobile, Mumbai’s Nonstop Network, announces 1st of its kind unique offering – free inter calling and SMS for Prepaid Subscribers for a lifetime in Mumbai. This new prepaid offer enables an existing Loop Mobile subscriber to refer unlimited number of subscribers and then avail free inter calling and SMS between the entire group, a product feature not offered in Prepaid till now. Further, the existing subscriber can earn 10% extra talk time based on every new subscriber’s recharge for 1 year. Additionally new subscriber can get free talktime 15% extra on every topup recharge done for a period of 1 year. This kind of a unique long-term rewarding and value enhancing proposition is first of its kind in the category.
Since Prepaid subscribers still constitute over 80% of any operator subscriber base, this kind of a closed user group offer with free calls and SMS is a great benefit for this large user group. Existing Prepaid subscribers would have to refer as many subscribers as they wish to avail free inter-calling and SMS benefit for a lifetime. Each new referred subscriber would have to get a special Member Get Member simcard and do a one time recharge with Rs. 94. The new subscriber would have to share the unique code on the application form and send an SMS to his referrer. Post which, the referrer/existing subscriber would have to do either of the following:
· SMS – CUG <New subscriber MSISDN> <New subscriber unique code> to 50505
· Dial – * 131 # and follow the instructions
The lifetime offer (free call and SMS) within the group will be activated within 24 hours.
Commenting on this revolutionary new Prepaid offer, Mr. Surya Mahadevan, Chief Operating Officer, Loop Mobile (India) Limited said, “Our subscribers are our biggest brand ambassadors and this Prepaid offer springs from our understanding of mobile users’ needs in Mumbai. Subscribers are known to call a set of numbers repeatedly and therefore in order to help them gain lifelong value on their calls and SMS, this prepaid offer will help them make their usage virtually free. Further, each referrer and referee will be rewarded with extra talk time over a period of 1 year. This kind of member get member and opportunity of building a larger social community is a step further from our earlier successful Prepaid Plan called Dus Ka Gang. It can be used by various segments of users, – namely youth, small enterprise segments, communities or groups or individuals with a large social network
About Loop Mobile:
Having started its services in 1995, Loop Mobile (erstwhile BPL Mobile) currently operates in Mumbai, with over 3 million happy and satisfied subscribers. Loop Mobile has consistently met and exceeded TRAI benchmarks. Loop Mobile has recently been awarded certificate of excellence in ET Telecom Awards on Customer Experience Enhancement Category for Service Guarantee and Network Challenge. Loop Mobile had several firsts to its credit in the value-added services (VAS) space which are technologically state-of-art and yet customer friendly. It has been the first operator in the country to launch Loop Mobile Videos, Loop Mobile Mail, Loop Mobile M-News, Reply-All, Roaming on Prepaid, Intelligent Network, General Packet Radio Service (GPRS), Multimedia Messaging Service(MMS), Missed Call Alert, Caller Ring Tune, Mobile Tracker, Doctor-on-Call, ‘1 paise per sec’ prepaid plan, Karaoke Messaging among others. It revolutionized the market further by launching epaid – a new line of service and combining the benefits of prepaid and postpaid services.
Loop Mobile is pleased to announce a 3-year long association with Mumbai Indians as the ‘Official Mobile Network’. This association strengthens the Mumbai connection for Loop Mobile’s creating and pride and affinity amongst its subscribers. Loop Mobile has been ranked as 4th most trusted brand amongst national telecom operators as per The Brand Trust Report, India Study 2011
For further information, please contact:
LinOpinion – A Lowe Lintas PR division
Punit Karnik/ Gizelle Menezes
Shalini Gupta – Loop Mobile