Loop Mobile ranked 4th as India’s Most Trusted Mobile Service Provider*
Also the 4th port-in positive operator in Mumbai and across India
Mumbai, December 13, 2011: Loop Mobile, Mumbai’s non-stop network has been ranked as the 4th most trusted mobile operator amongst national operators in The Brand Trust Report India Study 2011 published by Trust Research Advisory.
For a single circle operator in Mumbai, Loop Mobile ranks 4th amongst telecom operators and 62nd ranking at the All India Brand Trust amongst 16000 national brands. The research covers 10,00,000 data points, 10,000 hours of fieldwork and across 9 cities nationally. Loop Mobile also ranks 24th amongst the brands mentioned from the Western Zone. The study was published by Trust Research Advisory, a leading research organization dedicated to understanding and simplifying concepts related to trust covering 61 parameters.
*Source: Brand Trust report 2011, India
MNP Highlights
Reflecting Loop Mobile’s standing as one of the Most Trusted Brand, Mumbai’s Non-stop network has gained an impressive 4thposition as net gainer in MNP scenario with port-in subscribers from other networks as of November 30th, 2011. Loop Mobile’s port-out ratio to sub-base is lowest amongst all incumbent national operators.
Commenting on this recognition & MNP achievement, Surya Mahadevan, COO, Loop Mobile (India) Limited says,“We are overwhelmed by this recognition which is a true reflection of our investments and commitment. We sincerely thank our subscribers and others who have trusted us. Our investments have always been to endear and delight subscribers and the last 2 years have been a clear testimony towards this direction. Clearly our Network Challenge and Service differentiators coupled with warmth and the caring nature of our team has helped us receive this position”.
About The Brand Trust report 2011
The Brand Trust Report, India Study, 2011 is the result of years of detailed research to understand trust which included several hundred hours of discussions with communication experts and behavioural scientists. On this basis TRA (Trust Research Advisory) created a proprietary Trust Matrix comprising 61 different components. Based on this proprietary Trust Matrix, TRA launched a syndicated primary research on Brand Trust across 9 cities in India covering 2,310 respondents who were classified into the ‘influencer’ category. The most intensive study on Brand Trust undertaken in the country, the study generated nearly 1,000,000 datapoints and 16,000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s Most Trusted Brands.
About Loop Mobile
Having started its services in 1995, Loop Mobile (erstwhile BPL Mobile) currently operates in Mumbai, with over 3 million happy and satisfied subscribers. Loop Mobile has consistently met and exceeded TRAI benchmarks. Loop Mobile has recently been nominated in ET Telecom Awardspresented by the Global Group’s 1st year in Customer Experience Enhancement Category for Service Guarantee and Network Challenge. Loop Mobile had several firsts to its credit in the value-added services (VAS) space which are technologically state-of-art and yet customer friendly. It has been the first operator in the country to launch Loop Mobile Videos, Loop Mobile Mail, Loop Mobile M-News, Reply-All, Roaming on Prepaid, Intelligent Network, General Packet Radio Service (GPRS), Multimedia Messaging Service(MMS), Missed Call Alert, Caller Ring Tune, Mobile Tracker, Doctor-on-Call, ‘1 paise per sec’ prepaid plan, Karaoke Messaging among others. It revolutionized the market further by launching epaid – a new line of service and combining the benefits of prepaid and postpaid services.
Loop Mobile is pleased to announce a 3-year long association with Mumbai Indians as the ‘Official Mobile Network’. This association strengthens the Mumbai connection for Loop Mobile’s creating and pride and affinity amongst its subscribers.
