Lycamobile named largest mobile virtual network operator in Portugal
Lycamobile, the largest global provider of affordable international mobile calls, is delighted to announce its success in becoming the MVNO market leader in Portugal less than six months after launch in the country.
The latest ranking from ANACOM, the Portuguese telecoms regulator, sees Lycamobile named as the largest mobile virtual network operator (MVNO) in the country for a full calls, texts and data service.
The report – employing industry data from the first quarter of 2013 – also observes Lycamobile’s accession to the title of fourth largest mobile operator in Portugal for a full service proposition, joining long-established national operators, TMN, Vodafone and Optimus.
The move into Portugal in September 2012 served to establish Lycamobile’s footprint across Europe, now covering over 80% of the EU population and giving customers access to a network which provides high quality affordable international calls, texts and data.
Subaskaran Allirajah – Group Chairman and Founder, Lycamobile comments:
“With each new territory to which we bring our proposition, we are always confident in our success. We understand our customer implicitly and – having long served the Portuguese speaking population across Europe – we were able to identify a deficiency in the international calling market for those living in Portugal.
“We are incredibly proud. Not simply to have achieved such a strong market position so quickly after launch, but also to provide a real solution to families, friends and colleagues in Portugal who are now able to sustain and nurture relationships across many thousands of miles at the lowest possible cost.”
Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international and national calls and has acquired over 30 million customers across 16 countries (UK, Netherlands, Belgium, Switzerland, Denmark, Norway, Sweden, Italy, Portugal, Australia, France, Germany, Poland, Spain, Ireland and the USA). The brand was initially introduced in 2006 and is already Europe’s largest pre-pay MVNO. Lycamobile continues to grow rapidly with further market launches planned throughout 2013.