M-Files’ SaaS Business Model Drives ARR and Multiplier Effect for Partners
M-Files, a global leader in information management, today unveiled the company’s new partner webinar series to support the fast-growing M-Files partner programme. The partner programme webinars, which run from October 2022 to May 2023, nurture relationships and offer enhanced technical support and sales enablement for M-Files reseller and solution provider partners. With its software-as-a-service (SaaS) business model, M-Files helps partners drive annual recurring revenue (ARR) and achieve a multiplier effect for partner services revenue.
“As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions, an M-Files Premier partner based in Fort Worth, TX. “We’ve calculated that M-Files SaaS license sales has a strong multiplier effect for our service revenue. Using our customer success model, each dollar a customer spends on M-Files SaaS licensing generates on average $3 in services over the lifetime of the customer.”
The M-Files partner programme works with technology and solution developers, systems integrators, and value-added resellers to help companies improve how they do business in the global, work-from-anywhere world. The programme provides partners with dynamic, revenue-driving opportunities that align with organisations’ business strategies. Over the last year, M-Files achieved more than 90% gross revenue retention across channel customers and a 70% increase in new customer deployments in the cloud. Over the past six months, the number of M-Files certified delivery partners increased by 66%, the number of certified solution engineers increased by 60%, and the number of certified developers increased by 59%.
This year the company also introduced a new Certified Trainer accreditation and new partner training workshops focused on technical delivery and project delivery best practices utilising the M-Files metadata-driven document management platform. Additionally, M-Files launched a channel customer success programme to enable partners to develop their own customer success strategies to sustain and increase their M-Files related ARR.
“At M-Files, our goal is to empower our channel partners with the resources they need to grow their businesses and make a profound impact on the value they bring to their customers,” said Bob Pritchard, chief revenue officer, M-Files. “In 2022, we have continued to enrich communications with partners around the globe with the creation of a dedicated channel marketing team and robust new partner training. The new webinar series offers another best-in-class resource that will not only heighten partner and customer confidence in M-Files solutions, but also drive successful outcomes.”
Topics included in the new webinar series will cover everything from product updates, technical training, tips for lead generation and optimising SEO, and partner solution showcases. Partners can expect to learn more about M-Files collaboration and workflow automation, user management on the new M-Files cloud, and integrations with Microsoft Teams 2.0 and Outlook. Upcoming webinars in October include “The Secrets to Seamless Connection & Content Collaboration,” on October 20 and “M-Files Partner Branding Kit & Channel Marketing Resources,” on October 25. M-Files will shortly announce details about the 2023 Global Partner Conference to take place in the Spring of 2023. The in-person event provides an opportunity for partners to develop new competencies that further propel sales growth and performance.
To register for the webinar series, visit: https://media.m-files.com/m-files-partner-programme-webinar-series. To learn more about the M-Files partner programme, please visit: https://www.m-files.com/partners/.
About M-Files
M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. For more information, visit www.m-files.com.
