Mahindra Satyam launches Contextual Services Platform for E-Commerce and Banking
Aims to create a disruptive market segment with this first-ever service offering powered by NMACS
San Diego, CA – May 02, 2013 – Mahindra Satyam, a leading global consulting and IT services provider together with CanvasM Technologies (a wholly owned subsidiary of Tech Mahindra), today announced commercial availability of its newest platform Global Inter-Carrier Gateway for Context Aware Mobile Commerce. The gateway aims at creating meaningful customer engagement while driving sales.
Marketing, e-business, and product strategy leaders want to create unified views of consumers to deliver the highly contextual services consumers seek. Mahindra Satyam created this aggregation gateway to change the way organizations ensure relevant experiences for customers. This will create an entirely new business model for information exchange that the current technology and infrastructure do not allow.
“We started this initiative by marrying the location data of the mobile subscribers from the Telco networks with the historical and current payment transaction data from payment companies. The results were encouraging and prompted us to provide layered intelligence to our Enterprise customers for generating incremental revenues from existing services and for launching new products and services.” said Jagdish Mitra, CEO, CanvasM Technologies.
The platform is one-of-the first offering as a Digital Enterprise powered by NMACS. It leverages the expertise in Telecom and Networks, leadership position in Analytics and Security powered by our capability in the Mobility and Social space.
“We have been closely observing the demand drivers for mobile data for our enterprise customers particularly in the BFSI and Retail verticals. These demand drivers can be classified into new business models, cost savings and revenue & customer growth. We are excited that with this Global Inter-Carrier Gateway our enterprise customers will be able to use the mobile data analysis in refining their marketing strategies and product development particularly for mobile commerce.” said Sudeep Kanjilal, Global Head – Payments, Mahindra Satyam.
The current version of the gateway allows enterprise customers to use components such as Analytics Engine, Location Enabler for creating geo-fences, Messaging Enabler for creating Dialogues, Privacy Enabler for consent management and privacy modulation of mobile consumers.
The platform which was in beta production for the last 12 months was conceptualized as part of a collaboration program with Singapore Government. It is currently being evaluated by a global payment card company and one of the ministries in Singapore. The inter-carrier gateway will soon be available in other parts of the world to support global enterprise customers for their local and regional mobile data and analytics needs.
About Mahindra Satyam
Mahindra Satyam is a global business consulting and information technology services company leveraging deep industry and functional expertise, leading technology practices and a global delivery model to help businesses transform their processes and improve performance. The company’s professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business processes, engineering and product lifecycle management, infrastructure services, among other services. The company has development and delivery centres in the United States of America, Canada, Brazil, the United Kingdom, Germany, France, Hungary, Egypt, United Arab Emirates, India, China, Malaysia, Singapore, and Australia and serves numerous clients, including many Fortune 500 organizations.
Mahindra Satyam is part of the USD 15.9 billion Mahindra Group. The Mahindra Group employs more than 155,000 people in over 100 countries and operates in key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership.
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