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MCN Announces Strategic Partnership with Opt

by david.nunes

MCN Announces Strategic Partnership with Opt





Tokyo, Sept 16, 2011 – (JCN Newswire) – MCN (http://www.mcn-inc.com), a leading provider of mobile search and advertising solutions in Asia recently announced the formation of a strategic partnership with Opt (JASDAQ:2389), Japan’s leading eMarketing company and one of the largest in Asia.


Since 2005, MCN has been in the business of providing mobile search solutions to mobile operators and content providers and currently serves over 200 million users across Asia. In particular the company has been integral to the growth of mobile advertising in Thailand where MCN works closely with the major mobile operators and launched advertising services there in 2007. Leveraging its patented technology and market tested services, the company will be launching several extensions to its mobile marketing platform related to messaging, social apps and rich media applications.


Opt, as the leading full-service e-marketing company in Japan, currently has operations in China and Korea. The company provides a full range of e-marketing services including display advertising, SEO, SEM, and e-commerce applications for both the mobile and PC web. Its revenue for the fiscal year ending December 2010 was JPY58.13 billion (USD750 million). Through the partnership with MCN, Opt’s services will become available in the rapidly growing ASEAN markets which are expected to cover 600 million mobile users by 2014.


“MCN and Opt will bring our extensive experiences in mobile marketing to ASEAN markets to deliver a one-stop shop for advertisers and advertising agencies enabling them to maximize their mobile advertising ROI,” said Marc Bookman, MCN’s Chief Executive Officer.


In conjunction with the partnership, MCN has established a new company, MCN Asia Holdings, Pte Ltd., (Singapore) to manage its regional expansion. Opt has taken an equity stake in the new company alongside EMB Partners, LLC, a partnership of MCN’s employees, advisors and investors.


About Opt, Inc.


OPT, Inc., together with its subsidiaries, operates Japan’s largest e-marketing company. It provides a marketing platform for publishers and advertisers; online advertising performance measurement solutions; and online advertising delivery system. The company also offers Weblog/Buzz analyzing solutions, an online advertising agency, listing bidding management solutions, as well as Web site development services. OPT, Inc. was founded in 1994 and is headquartered in Tokyo, Japan. For more infomation, please visit www.opt.ne.jp/english/.


About MCN


MCN (Mobile Content Networks) provides mobile search and advertising solutions reaching 200 million mobile users worldwide in partnership with leading mobile network operators, portals, handset makers, and content providers. MCN’s solutions include: MobileSearch.net, an ASP-based white label search solution; MessagePlus, an integrated messaging system for permission based mobile marketing; and as well as other services for delivering interactive advertising to smartphone users. MCN’s corporate operations are headquartered in Tokyo with regional sales operations in Bangkok, Thailand. Please visit www.mcn-inc.com.




MCN Media Relations





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