BOSTON, UNITED STATES (4th October 2010)- Adnetik, the leading data-driven Audience Investment Management (AIM™) company that helps advertisers and agencies place targeted display ads across various sources of media, is now operating in five countries including the United States, United Kingdom, Mexico, the Netherlands and Brazil. In addition, the company plans to continue its expansion plans into Europe via a new office located in Madrid, Spain, during the month of October.
Edward Montes, former Managing Director of Havas Digital North America, has been appointed Chief Executive Officer and is leading the company out of the company’s Boston-based headquarters. He is accompanied by Nathan Woodman, also formerly of Havas Digital, who is serving as Chief Operating Officer and Managing Director. Other appointments include Phil Cooper, CEO of the United Kingdom; Salvador Gonzalez, Managing Director of Mexico; Bjorn Brouwer, Managing Director of the Netherlands; and Fabrizio Bruzetti, Managing Director of Brazil.
Nathan Woodman commented “Adnetik is the first advanced targeting company to launch operations across multiple markets in Europe and the Americas. This gives global advertisers the ability to operate a centralized platform without sacrificing the benefits of local knowledge and support.”
With offices in Boston, London, Mexico City, Amsterdam, and São Paulo, the company has already begun working with agency partners at Media Contacts, SapientNitro, Euro RSCG Edge, and Arena Quantum on accounts such as Virgin Mobile, Choice Hotels, Tyson Foods, TracFone and MaxClairty (a Glaxo-Smith-Kline product).
“Being a direct response online agency, our clients expect and demand that our programs are able to quickly optimize and hit their campaign goals. Adnetik has provided us with the ability to hit our clients’ volume and CPA goals, while at the same time provided my team with the support they need,” said Tom Hubbard, Director of Online Marketing for Euro RSCG Edge.
