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Media Management at Switch SuperNAP Just Got Easier with Nativ’s MioEverywhere

by david.nunes

Media Management at Switch SuperNAP Just Got Easier with Nativ’s MioEverywhere

Private cloud solution offers flexible access for Studios and content owners


London, 13 February 2012Nativ, a media technology company specializing in media management and workflow automation is providing a new way for North American content owners and creators to buy technology by giving them access to a content management solution that combines world-class security and connectivity with the flexibility of the cloud, on a transactional ‘on-demand’ basis.


Nativ has responded to growing interest in its technologies in the US with the installation of its MioEverywhere media management solution in Switch SuperNAP datacentre in Las Vegas. MioEverywhere, a fully-featured digital asset management (DAM) and workflow automation platform, will enable US studios, broadcasters, post houses, production companies, record labels and brands to remotely ingest and validate their content; centralize their assets; automate workflows and distribute content to any platform or partner; while keeping complete visibility without the huge costs of upfront capital expenditure.


With coordination and financial cloud services provided by Strategic Blue, this cloud-based solution within Switch’s United States Inter-Cloud Exchange represent an entirely new way of accessing content management solutions, and gives content owners the opportunity to reap all of the benefits of Nativ’s MioEverywhere platform, along with some additional advantages:


  • Zero CAPEX  – based in a “private cloud”, no infrastructure investment is required
  • Simple, flexible payment model – cloud broker-dealer Strategic Blue allows users to pay for what they use, providing flexible payment plans
  • Set up in hours, not weeks – ability to exploit new opportunities almost immediately
  • Huge scale with clustered “private-cloud” computing – service resides within CloudSigma’s secure, cloud-based platform in the Switch SuperNAP that can be expanded or contracted according to customer needs
  • Ultra-high physical security– Housed in the highly secure Switch SuperNAP datacentre
  • Huge connectivity – the Switch SuperNAP is one of the most unique connectivity ecosystems in the world
  • Resilience – located in the most disaster-free city in the United States, Las Vegas


With Nativ’s already established collaboration with Dolby, users of the solution will also gain access to Dolby’s renowned audio formats, including Dolby® Digital Plus encoding as well as a range of Dolby’s advanced analysis tools to provide the highest quality audio visual experience for the Connected Home and Multiscreen TV. Nativ will also be offering access to Dolby’s UltraViolet content protection implementation.


The US studio and production industry is a community that knows how to embrace innovation in order to do what they do best and that is to create and deliver great TV and movies. By streamlining processes studios and production companies will be able to enhance their ability to process time-critical content accurately and cost effectively,” said Nativ CEO Jon Folland. “Our solution in SuperNAP will allow users to scale up or down as required as usage costs vary according to the volume of ingested, stored, repurposed and distributed content. With that in mind I am really looking forward to introducing MioEverywhere to this community.”


Nativ will be highlighting how easy it is to ingest, store, repurpose and deliver large volumes of audio and video content with demonstrations of the new solution live from SuperNAP at the HPA Tech Retreat in Palm Springs from 14-17 February and at NAB, Las Vegas from 14-19 April.


About Nativ

Nativ, a media technology company specializing in business process automation, has created MioEverywhere to remove the complexity of digital media management and distribution. These Total Video Logistics solutions help some of the biggest content owners and brands reach any audience with the highest quality audio-visual experiences possible on any platform.


MioEverywhere is an end-to-end solution providing remote ingest, asset management, reporting, workflow automation, transcoding, QC, task management, storage, distribution, playout and player management in one platform.

Follow Nativ on twitter: @NativLtd


About Strategic Blue

Strategic Blue is a London-based Cloud Broker-Dealer, providing financial intermediation services worldwide to cloud computing users. Founded by a former Morgan Stanley commodities trader, Strategic Blue bridges the gap between how cloud providers want to sell, and how users want to buy their cloud resources. Users maintain their technical relationship with the cloud provider(s), helping themselves directly to scalable resources.  Payment is made to Strategic Blue, instead of to each cloud provider, on price and payment plans to suit the user by bank transfer in a choice of currencies. 


About Switch

Switch builds and operates the world’s most powerful data center and technology ecosystems.  The Switch Las Vegas campus environments were constructed by the company including the world’s highest density, ultra-scale and energy efficient data center – the 407,000 square foot Switch SuperNAP.  The proprietary design of Switch’s advanced facilities provide customers with powerful, efficient and affordable technology solutions.  The recently announced expansion of the Switch SuperNAP LV Campus will increase the total data center space to 2.2 million square feet making it the largest commercially available and independent technology ecosystem in the world.  Switch provides superior colocation, connectivity, and cloud services for national and multi-national companies, government agencies and other organization conducting mission critical business.  For more information call 702.444.4111 or visit http://www.switchnap.com.



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