MediaTek Appoints Patrik Persson As the New General Manager of Global Marketing Communication
HSINCHU, Taiwan, May 14, 2013 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Patrik Persson has been appointed as General Manager of Global Marketing Communication. In his new role, Patrik will lead the development and execution of the global corporate communication and branding of MediaTek. He will report to Johan Lodenius, the Chief Marketing Officer of MediaTek.
Patrik has been working with a number of multinational corporations over the past 20 years, Patrik has deep knowledge of global market communication. He has been a part of the movement that, since the mid-nineties, shaped the shift from traditional to digital communication. Patrik was a co-founder of Great Works, one of the world’s most awarded digital agencies.
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code “2454”, MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England, Sweden and Dubai. For more information, please visit MediaTek’s website at www.mediatek.com.?