Test equipment specialist announces sponsorship of major UK new business competition


Harrow, UK: November 2011: Microlease, the leading test equipment rental and asset management organisation, is furthering its commitment to fostering innovation in the wireless technologies and networking industry though its sponsorship of the Discovering Start-Ups 2011 competition from Cambridge Wireless.


The contest provides ambitious new tech start-ups, inventors and budding entrepreneurs in the industry with the opportunity to pitch to leading venture capitalists, angels and industry investors. Representatives from leading industry names including Microsoft, RIM, Nokia, Vodafone Ventures, Qualcomm Ventures, Innovacom, Broadcom, Orange and ARM will evaluate the entries and provide expert advice and feedback.


The most successful entrants, to be announced at the Cambridge Wireless prestigious Founders’ Dinner Awards Ceremony on 8 December, will be awarded cash prizes as well as free business and consultancy services.


“We got great feedback from world class investors and industry leaders on our mobile apps business model and it opened several doors for us to promote our latest app Free App Magic worldwide,” said Emmanuel Carraud, CEO of MagicSolver, one of the winners of Discovering Start-Ups 2010.


“The annual Discovering Start-Ups competition provides a fantastic opportunity for new and innovative technology businesses to showcase their work and receive valuable feedback from industry mentors,” said Microlease CEO, Nigel Brown.


“We have pledged our full support to the initiative, which aligns with our own commitment to providing start-ups with flexible financing options to help them access electronic test equipment, keep a manageable balance sheet and grow profitability.”


About Microlease

Founded in 1979, Microlease is the number one test and measurement rental company in Europe and ships to over 85 countries globally. It is also well-established in North America, with operations in Cary, North Carolina; Dallas, Texas and Hayward, California following its acquisition of MetricTest. Microlease currently provides equipment from leading manufacturers including Agilent Technologies, Anritsu, JDSU, Rohde & Schwarz and Tektronix, among others. It is Agilent’s Authorised Technology Partner (ATP) for the UK, Ireland and Italy as well as Premier Rental Partner (PRP) for Europe and Authorized Rental Partner for JDSU and Tektronix. With a strong customer-base that includes Alcatel Lucent, Thales, EADS Astrium and Huawei, among many others, Microlease provides a range of solutions to help organisations to obtain and use equipment, including rental, leasing, sale and buy-back of a wide range of test and measurement equipment as well as support services from calibration to full asset management. The services Microlease provides allow customers to minimise the costs of acquiring equipment, optimise its use and maximise return at end of life without stretching capital expenditure. For more information, please visit www.microlease.com.