Microsoft, Salesforce generative AI investments drive innovation in
low-code platforms, reveals GlobalData report
The digital transformation era has brought forth the need for
accelerated app development and intelligent automation, prompting
innovative enterprises to investigate how they can utilize emerging
technologies in their businesses. Under this backdrop, Microsoft [1] and
Salesforce [2] have been named leaders in the low-code space for their
integration of generative AI, according to GlobalData [3], a leading
data and analytics company.
GlobalData’s “Low-Code Platforms: Competitive Landscape
Assessment” report reveals that the low-code market segment has become
fiercely competitive. Microsoft has strengthened its competitive
position by coupling its Power Automate offering with the new Azure
OpenAI service, while Salesforce has continued to consolidate the
Salesforce Flow/Automation and Einstein tools, including Einstein GPT
CRM tools within its new Data Cloud platform.
Charlotte Dunlap, Research Director at GlobalData, comments: “Global
public cloud platform providers such as Google, Microsoft, and Amazon
are rapidly pushing into the low-code market as they launch strategies
around visualization tools, automation capabilities, and, importantly,
new generative AI strategies and technologies. Furthermore, emerging
technologies such as generative AI will play an important role among
DevOps teams, with capabilities already being integrated into some
low-code, automation, and security platforms.”
Low-code vendors have been disrupting the application platform
marketspace with a model-driven visual approach, significantly speeding
the app development process, including collaboration between business
and IT stakeholders.
Dunlap continues: “This is achieved through high-productivity design
tools, AI-injected connectors to backend systems, increased use of ML
models, and intelligent automation technologies—all of which address
complex workflows. AI has been incorporated into numerous solutions in
the low-code market, building on next best action models to react more
quickly to event-driven architectures.”
Emerging generative AI technologies will help eliminate baseline coding
and scripting, while helping to automate operational provisioning among
DevOps team members.
Dunlap concludes: “Consolidating these innovations into low-code
platforms and solutions helps abstract complex configurations required
to react to business events, further automating business processes and
enhancing the customer experience. It’s not surprising that emerging
technologies, including process automation, application security, and
observability—whose daunting complexities threaten adoption—are also
being coupled with low-code platforms.”
About GlobalData
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help our clients decode the future to be more successful and innovative
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