 | Issue: | Europe 2004 |
| Article no.: | 14 | |
| Topic: | Mobile Interactive Content | |
| Author: | Todd Tran | |
| Title: | Joint Managing Director | |
| Organisation: | Flytxt Media & Entertainment | |
| PDF size: | 96KB |
About author
Todd Tran is the Joint Managing Director of Flytxt Media & Entertainment. He works with leading media and entertainment companies to develop innovative mobile content, entertainment and CRM programmes, lifetime value mobile content models, and mCRM platforms, which build mobile databases for marketing purposes. Previously, Todd worked as a Management Consultant for Bain & Company, advising Fortune 100 telecommunications and technology companies on their corporate strategy.After Bain, Todd worked for a Silicon Valley business incubator, where he helped technology start-ups with capital raising, business development, and product development. Todd is an industry expert on consumer mobile phone behaviour and a regular conference speaker. He earned his Bachelor of Science with Honours from the University of California, Berkeley.
Article abstract
Mobile service sales – ring tones, true tones, games, wallpapers, videos, mobile news and information services, etc. – is a strong and growing industry. Despite the often poor content and user experience, content providers have been earning money. To fight the increasing competition – from record labels and film distributors that own the content rights, for example – content providers must improve content, downloads and customer care quality and use CRM based targeting to find and hold customers.
Full Article
Industry research has shown that if, within a few minutes of their purchase of content on a mobile phone, you offer consumers similar products and services, they are much more likely to buy.
