Mobixell to Expose Secrets of Mobile Video Optimization
Mobixell Webinar Featuring Teresa Cottam of Telesperience will Bust Common Mobile Video Optimization Myths and Present Strategies for Growth
SAN JOSE, CALIFORNIA – May 15, 2012 – Over the last few years, industry experts have been trying to scare mobile operators into implementing video optimization solutions to solve the ‘bandwidth crunch’ that video is going to cause. But the experts have missed the point and operators are the ones who pay.
On May 30th, Mobixell Networks, a leading global provider of intelligent mobile Internet solutions, will host a free Knowledgecast webinar in conjunction with Pipeline Magazine to dispel the myths and set the record straight. In the webinar, entitled ‘What Video Optimization Experts Are Not Telling You’, Seth Greenberg, Mobixell director of corporate marketing, together with Teresa Cottam, chief analyst with Telesperience, will show how mobile network operators who aim to use video optimization to reduce overall data volume are wasting valuable resources chasing impossible goals.
Most of today’s advanced mobile optimization techniques and technologies are still used to reduce overall network traffic. But even as mobile data traffic balloons, solutions that reduce data volume also reduce data revenue. To stay competitive, mobile operators need to focus on the real threats to their business strategy: dropping data ARPU and customer experience. Among the points that the Mobixell webinar will attempt to promote are:
· Policy-driven video optimization as a part of a solution to generate new revenue (along with cost reduction)
· Real congestion management focused on customer experience and not just traffic management
· The reasons that mobile operators large and small should be optimistic about network monetization
Seth Greenberg is the director of corporate marketing for Mobixell. Previously holding management positions at companies including Eastman Kodak, Sandisk and ECI Telecom, Seth has dedicated the last 20 years to introducing new technologies to the telecom, security and consumer electronics markets.
Teresa Cottam is the Chief Analyst at Telesperience, an independent telecoms IT analyst company. She has more than 17 years’ industry experience and was previously an Associate Principal Analyst with UK-based telecoms consultancy Analysys Mason, covering the billing, CRM and service delivery sectors. Before that she was Research and Publications Director at Chorleywood Consulting, a specialist BSS/OSS consultancy which was acquired by Informa Telecoms and Media. Prior to this she was Managing Editor at industry analysts Ovum.
Teresa has authored numerous influential reports and trends papers during her career, is a regular speaker at telecoms industry events, and is a judge at various industry awards including the GSMA awards. Teresa is passionate about helping CSPs optimise the value of their software, and strongly believes that software will play an increasingly important role in helping CSPs differentiate their offering, operate profitably, and attract & retain customers.
Mobixell Networks provides intelligent mobile Internet solutions to mobile operators that optimize data networks and maximize data profitability. Mobixell’s flagship product, Seamless Access, enables mobile operators to intelligently manage, optimize, and monetize the surging mobile data and video traffic while giving subscribers an exceptional user experience. Mobixell has more than 400 deployments, including Verizon, Vodafone, Bharti, Orange, and Telefonica, providing specially adapted services in Mobile Video and TV, Mobile Internet and Broadband, and Mobile Messaging. Founded in late 2000, Mobixell is a U.S.-based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel.
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