Most Memorable Logo Announced
A new survey, organised by Small Business Logos, reveals the top 10 most memorable logos as voted for by UK start-ups and small business owners.
Apple’s instantly recognised symbol has come out top in a new survey by Small Business Logos (www.smallbusinesslogos.co.uk). The Most Memorable Logo aimed to find out which well-known logos new business owners find the most memorable.
The intention of the survey was to produce results that help new businesses understand how well-known logos communicate a brand story. It also uncovers trends and tips that new start-ups and small business owners can use when creating their first company logo. The poll, which ran online, asked participants to choose from a range of well-known and iconic brands.
Logos were organised into a range of industry sectors; technology, retail, business products and services, business finance, communication, consumer brands, fashion, food and drink, online and travel and leisure.
And the winners are:
1. Apple: Clean, modern and extremely easy to reproduce
2. BBC: Simple, memorable and works well on TV, online and in-print
3. Nike: Suggestive of movement, ideal for a sports brand, and works well on the side of a trainer
4. Amazon: Embodying the company’s philosophy: everything from A to Z, delivered with a smile
5. Google: Strong primary colours, enhanced by ‘google doodles’
6. London Underground: The capital’s most instantly recognised logo, the shape recalling the tube’s tunnels
7. UPS: Brown is symbolic of parcel paper, with the shield suggesting security
8. American Express: Squares and block lettering indicate strength and trust
9. Sky: A versatile logo that supports brand extension: SkyNews, SkyHD, SkyMovies etc
10. HSBC: The only logo in the top 10 to use a very traditional serif font, more commonly associated with business and finance, suggesting authority
Lucy Smith, Marketing and E-Commerce Director for Small Business Logos, said: “Logos are a crucial part of a business’ identity, and, as our winners prove, over time they become important entities in their own right, instantly conjuring up the values and key messages of a particular brand.
“We’ve taken a close look at what made our top ten to help businesses make informed choices when it comes to their own branding. Simplicity and the ability to reproduce in a range of different sizes, media and on products, is key. Think about how colour, symbols and shapes might represent what you do or the sector you operate in – Apple’s silver is widely associated with technology. If you have a growth plan factor this in to your thinking when briefing the initial logo; consider how versatile it is if your business develops?
“Creating a strong, memorable logo can really enhance the success of your business. Use the clues provided by the UK’s market leaders to make your company’s branding relevant, clear and on-target. And if I can give you one piece of advice, keep it simple”
See www.smallbusinesslogos.co.uk for the full report.
About Small Business Logos: Small Business Logos provides affordable logo and stationery design for small businesses. Our team of professional logo designers produce the best-value logos on the Internet. Based in the UK, we promises to create you 100% original logos, supplied within 48 hours, ready to use in-print or online.
Small Business Logos can provide articles, blogs, tips and advice on:
· Logo design and branding in general
· What makes a good/bad logo
· How to brief a designer
· What to consider when creating a logo
