Home Page ContentPress Releases Motorola and TELUS bring a touch of charm with this fall’s social smartphone choice

Motorola and TELUS bring a touch of charm with this fall’s social smartphone choice

by david.nunes

TORONTO, Aug. 17, 2010 (Canada NewsWire via COMTEX News Network) — Motorola CHARM(TM) packs powerful smartphone features and social graces in a pocketable design featuring the Android(TM) operating system and enhanced MOTOBLUR(TM) service

Motorola Canada and TELUS today announced the debut of the Motorola CHARM(TM), a touch screen smartphone designed to help Canadians live life in the fast lane. Packing a social networking punch, Motorola CHARM features the popular Android(TM) operating system, as well as an enhanced version of Motorola’s Android experience, MOTOBLUR(TM), in a slim, compact design.

CHARM offers the socially inclined all the features they’d expect in a smartphone including a full QWERTY keyboard and 2.8 inch touch screen. Motorola CHARM also has a unique BACKTRACK navigation pad, located on the back of the smartphone directly behind the home screen, which works like a laptop touch panel, enabling an unobstructed view of the screen as you scroll through the web, texts, e-mails and news feeds.

Incorporating the Android operating system, Motorola CHARM integrates all Google’s(TM) powerful applications and services, including Gmail(TM), Google Search(TM) and Google Maps(TM), as well as access to over 70,000 fun and useful applications via Android Market(TM).

“We’re very excited to bring a stylish new social smartphone to Canadians,” said Rick Gadd, Vice President and Sales General Manager, Mobile Devices, Motorola Canada. “With Motorola’s enhanced MOTOBLUR service, it’s easier than ever before to manage and customize your relationships on your handset.”

“At TELUS we believe that each smartphone user is unique. They want a device that will provide an individual experience to connect with the people they want, the way they want, on a network that will follow them wherever they go in Canada,” said David Fuller, Chief Marketing Officer, TELUS Customer Solutions. “The Motorola CHARM delivers this in a big way making this device a powerful addition to TELUS’ back-to-school smartphone line-up, available on Canada’s fastest* mobile network.”

Cut through the Clutter with MOTOBLUR

Social gurus, whether they’re headed back to class or back to work will love MOTOBLUR’s life-simplifying capabilities as much as they’ll like CHARM’s sleek, pocketable design. MOTOBLUR syncs contacts, posts, messages, photos and much more in easy to manage streams – from sources such as Facebook(R), MySpace, Twitter(TM), Gmail(TM), work and personal e-mail. These streams appear as live widgets on the home screen, putting everything in one place for immediate reply and accessible in just one tap, without logins or multiple applications to open.

    -   Happenings Widget: View social site updates in one spot with the live
        Happenings widget. Every friend feed, status update, wall post,
        bulletin and photo upload is automatically delivered and ready for
        immediate reply - right from the home screen
    -   Messages Widget: Organizes messages from Facebook, MySpace and
        Twitter along with emails and texts and streams them to the live
        Messages widget for immediate reply - right from the home screen

Now, MOTOBLUR allows for even greater customization, providing users more options to follow who and what really matters, including:

    -   More Home Screen Customization - Move and resize pre-loaded home
        screen widgets to personalize up to seven home screen panels for an
        even more custom experience
    -   Battery Manager - Manage your phone's battery consumption by
        selecting different power modes to conserve battery
    -   Data Usage Management - MOTOBLUR's new Data Management widget allows
        users to monitor and adjust data usage right from the home screen,
        for daily peace of mind
    -   Contact Quick Action - Use this widget for contacts you are
        frequently in touch with. Simply start a call or text with one tap

MOTOBLUR users also enjoy the convenience and peace of mind of knowing lost devices can be located from a secure site and remotely wiped if necessary. In addition, one user name and password brings back contacts, messages and connectivity to previously configured networks and e-mail providers.

Motorola CHARM also includes:

    -   Pinch to zoom functionality and two-finger swipe to easily surf the
           web and sort through photos
    -   Capture sharp photos with a 3MP camera and KODAK PERFECT TOUCH
           technology for better, brighter pictures
    -   One-touch social media uploads to Facebook(R), MySpace, Picasa(TM)
           and PhotoBucket(R)
    -   CrystalTalk(TM) PLUS for enhanced audio and call quality with a
           second microphone for increased voice quality while filtering out
           background noise
    -   Corporate email pushed immediately to the device for instant inbox
           updates, as well as Corporate Directory Lookup


Motorola CHARM with MOTOBLUR will be available exclusively to TELUS customers on August 17, 2010 for $29.99 on a three-year plan. For more information on Motorola CHARM, please visit www.motorola.ca or www.telusmobility.com.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 11.9 million customer connections including 6.6 million wireless subscribers, 3.9 million wireline network access lines and 1.2 million Internet subscribers and 200,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.


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