MTS Launches iDivine in partnership Shemaroo Entertainment
Enables Live ‘Darshan’ from multiple Shrines Across India
~Amidst the economic down-turn, one can save on travel costs and still access LIVE Darshan from pious shrines including Shirdi Sai Baba, ISKCON Temple, Haji Ali, Ajmer Sharif, Bangla Sahib, Sheesh Ganj Gurudwara,
Infant Jesus Church amongst others~
· MTS iDivine enables MBlaze customers to have LIVE Darshan from popular religious sites in the comfort of their homes – service launched in partnership with Shemaroo Entertainment.
· In addition to Darshan, this service also enables access to LIVE Aarti, Shabd, Hamd, Mass ceremonies etc.
· MBlaze customers can avail the service based on daily, monthly & quarterly packs priced at INR 10, INR 99 and INR 199 respectively.
· Besides easy access, the service to also help devotees to save on travel time and cost.
Mumbai, 12 September 2013: Sistema Shyam TeleServices Ltd. (SSTL), which provides telecom services under the MTS brand, today launched a devotional service called “MTS iDivine” for its MBlaze customers. The service, launched in partnership with Shemaroo Entertainment, enables MBlaze customers to have LIVE Darshan from popular religious sites in the comfort of their homes. MTS iDivine has been launched at a time of economic uncertainty, when people of all faiths can seek blessings from the almighty without having to spend time and money on travel. MBlaze customers can simply log on to www.divineindia.com/mts to access the MTS iDivine by subscribing to daily, monthly and quarterly packs priced at INR 10, INR 99 and INR 199 respectively.
According to Sandeep Yadav, Head of Data & Smartphone Business – MTS India, “We at MTS believe that technology is an enabler – a tool to help people achieve their goals. This endeavor has been the driving force behind our products and solutions. I am proud to announce the launch of MTS iDivine – a one touch service to enable MBlaze customers access Live Darshan and recorded content from more than 500 religious shrines across India”. Sandeep further added, “Given the economic uncertainty, our consumer research showed that customers were looking for a service which would enable them to seek blessings from the almighty without having to spend time and money on travel”.
Jai Maroo, Director, Shemaroo Entertainment shares his thoughts on the occasion, “We are glad to join hands with MTS – a leading mobile operator in the country. Devotional genre is gaining popularity on digital platform and there is a large chunk of population who subscribe to it every day. Our association with MTS will not only cater to this growing demand but is also a step ahead in our vision to provide entertainment anytime, anywhere and on any connection.“
Activating MTS iDivine
1. Plug in your MBlaze dongle into the laptop/PC.
2. Log on to www.divineindia.com/mts
3. Select a subscription pack of your choice – (Daily @ INR 10, Monthly at INR 99 and Quarterly at INR 199)
4. Watch high quality, buffer free Live feed and recorded content of your choice
About Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema JSFC {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the Company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the world.
About Shemaroo
Celebrating the golden jubilee, Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking . Founded in 1962, Shemaroo Entertainment Ltd is one of the largest independent content aggregators in Bollywood, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 2800 titles.
Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system.
