SECOND GENERATION OF IDC’S WIDELY DEPLOYED STAR PRO AUDIO RECEIVER TO BE INTRODUCED AT NAB2013
Targeted ad insertion, shared hub support, time-shifting and lower bandwidth requirements make this next-level solution unique.
Ottawa, ON, March 21, 2013 – International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere radio and television broadcasters, will launch the second generation of its popular STAR Pro Audio solution at the 2013 NAB Show, April 8 – 11 at the Las Vegas Convention Center (Booth SU3711.)
The second generation of the STAR Pro Audio solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion. The new platform also enables time-shifting functionality, allowing broadcasters to play the right content at the desired time. Broadcasters can now seamlessly adjust for time zones and rapidly adapt to conflicting live programming schedules.
In addition to increasing ad revenues and improving flexibility, the STAR Pro Audio solution significantly lowers per-channel costs through shared hub support. Additionally, it uses up to 70% less bandwidth compared to competitive solutions.
“With this next generation of STAR Pro Audio, radio broadcasters can look forward to two very important things—boosting revenue and lowering their operating expenditures,” said Del Lippert, Chairman of the Board and Interim CEO, International Datacasting. “The platform increases advertising revenues because it enables highly localized ad insertion. The ability to sell more targeted ads—by location, demographic, time zone, or language—means more revenue opportunities across the entire network. “We’re eager to show off our next generation of STAR Pro Audio at the NAB show next month.”
STAR Pro Audio includes a copy split capability that allows operators to send select ads to specific regions or specific receivers. Audio files stored in the receiver can be inserted into live or recorded programming. Cost savings are realized through shared hub support which enables multiple radio networks to share one 4-channel receiver instead of having each network deploy its own standalone, single channel receiver. Additionally, STAR Pro Audio requires just 120 kHz space segment for stereo, as opposed to 440 kHz for competitive systems, resulting in further cost savings.
Industry experts believe there will be a resurgence of radio advertising due to the inclusion of FM radio receivers in smart phones. This will add millions of new FM radios in the market.
The second generation of the STAR Pro Audio solution will be featured at the NAB 2013 Radio PIT in Central Hall:
April 8th, 2:15 p.m. – 2:35 p.m. PT
April 9th, 1:15 p.m. – 1:35 p.m. PT.
Virginia Lee Williams, Vice President of Global Sales and Marketing, and Walter Capitani, Vice President of Product Management, will discuss the second generation of STAR Pro Audio at the above-listed dates and times.
About International Datacasting Corporation:
International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio solution, LASER targeted ad insertion platform, and the Digital Tattoo DTH over IP gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, with an international network of value-added partners and resellers. For more information visit: www.datacast.com.
