Hi
The vehicle has recently been hailed as the “ideal mobile device”. The ability to integrate the smartphone to the vehicle and therefore bring content and apps into the car, has revealed a lucrative niche for the navigation industry to capitalise on.
I have just been speaking to some senior execs from Jaguar Land Rover, Nokia and Deutsche Telekom about smartphone to car integration. It’s one of the hottest trends in the industry right now and I’ve put together a great easy-to-read Q&A which may be of some interest to you.
It contains some really useful information on bringing content and apps into the vehicle and answers some key questions such as:
- What are the key content and apps that will be brought into the car?
- Is Terminal Mode really the best way forward?
- And most importantly, who’s going to be liable if/when something goes wrong?
http://www.thewherebusiness.com/navigationstrategieseurope/smartphone-landing.shtml
If you have any comments to add then please feel free to get in touch and let me know.
Kind regards,
David
David Murdoch
VP Navigation
TheWhereBusiness
Tel: +44 (0) 207 375 7246
