Nawras bags three creative awards at 2014 Dubai Lynx Awards
Muscat, 25 March 2014 – Nawras secured no less than three bronze category awards at this year’s Dubai Lynx Awards for outstanding creativity and approach in communicating its road safety campaign. Despite stiff competition, with each category receiving hundreds of entries this year, the award recognised Nawras’ innovative and attention grabbing awareness campaign posters, that proved a big hit in terms of advocating much-needed road safety awareness in the Sultanate.
“We have seen a worrying upward trend in the number of car accidents here in Oman. Many of these accidents are attributed directly to the use of mobile phones while driving. As a telecommunications company we are very committed to encouraging safe driving in our community by spreading awareness of the dangers of using a mobile phone at the wheel. We also hope to raise awareness of other dangers, such as speeding, tailgating and driving while tired,” said Subhra Das, Chief Commercial Officer at Nawras.
“Our road-safety awareness campaign took a new approach by focusing not only on the driver, but also on the passenger, making them equally responsible for safe driving, instead of exclusively appealing to drivers. We are very pleased that the posters were recognised for their originality, as Nawras is serious about connecting with customers and acting responsibly, especially when it comes to issues that have such a serious impact on the community.”
By clinching three Dubai Lynx awards in the Print, Print Craft and Outdoor categories, and increasing exposure to this critical issue, the campaign demonstrated that road-safety messaging can be innovative and eye-catching, to reinforce the correct messages. This is something that may become more prominent as the Sultanate sees an increasing number of road-safety awareness initiatives being launched to combat the problem.
The Dubai Lynx Awards is the Middle East and North Africa region’s most sought-after award, serving as the definitive measure of creative excellence. This year saw 2,279 entries in 15 awards categories, showcasing the region’s best work in the creative industries. Winners were selected by eight international juries during the Dubai Lynx International Festival of Creativity which took place from the 9 to the 12 of March.
Omani Qatari Telecommunications Company SAOG was founded and registered in the Sultanate of Oman in December 2004. It launched its service in March 2005 as the challenger mobile operator in Oman operating under the name Nawras. Nawras was awarded the second fixed licence in Oman in 2009, and launched its international gateway in April 2010, its corporate fixed and broadband services in May 2010, and its residential fixed and broadband services in June 2010. Since 2010, Nawras has been an integrated services telecommunications operator and is currently serving over 2 million customers across the Sultanate. Following a successful IPO, Nawras is listed on the Muscat Stock Market (MSM) under the “nwrs” ticker since 1 November 2010. Nawras is majority owned by Ooredoo, formerly known as Qtel Group, and also has a number of significant Omani shareholders which ensures that the company is strongly integrated into the Omani society. Nawras has won a number of awards including Jury’s Distinction Award for Customer Service Excellence in the telecom sector 2013, Innovation in HR Strategy 2011 from Asia’s Best Employer Brand Awards, Outstanding Leader from TMT Finance Middle East 2011, Best IPO in the Middle East from emeafinance magazine and Strategic Leadership Award from Global HR Excellence Awards 2011.
Ooredoo, formerly known as Qtel Group, is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and South-East Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives and Indonesia. The company reported annual revenues of $9.3 billion U.S. dollars and had a consolidated global customer base of more than 92 million people as of 31 December 2012. Ooredoo’s shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange