Nawras launches Bulk SMS packages for SMEs with free trial and setup

Muscat, 4 December 2012 – Nawras, Oman’s customer friendly communications provider, has introduced convenient Bulk SMS services in a wider range of bundle sizes specifically to suit the needs of small and medium sized businesses (SMEs). Nawras Bulk SMS now offers customers cost effective messaging packages with just 1,000 or 3,000 messages each month and no setup cost or monthly fee.

The service is now rechargeable online and provides a simple and easy online tool for SMEs to dispatch messages directly to their own customers. Businesses can easily purchase new bundles using any local credit or internet card and most debit cards. Customers can also visit any of the 27 Nawras stores for an immediate recharge.

Besides the new recharge channels, Nawras has also redesigned the web-based access with many new features including a Microsoft Outlook® plug-in which makes sending an SMS as simple as sending an e-mail giving more options to help entrepreneurs grow their business. Message templates and groups can be created and activity reports generated whenever needed.

Nawras is currently offering customers the chance to try the service for free before buying any SMS credit. After registering at any Nawras store, customers get a free trial and gain access to a dedicated and secure website where SMS Bundles can be purchased in one, three, six or twelve month packages with messages costing as little as 3.7 Baisa.

Mohammed bin Jaffar Al Najwani, Nawras Business Data and Internet Products Manager, said, “We have listened to the requests of our customers to offer a more versatile messaging package that ideally caters for small businesses, entrepreneurs and home office ventures. With the new smaller message bundles, our customers can easily promote their products and services to their own customer base in Oman.”

He added, “Bulk SMS is personalised with the company name instead of a mobile number and can be used to arrange appointments and announce special offers, while storing all customer information in a secure database. Whether it is for a specific project or a sustained campaign, Bulk SMS offers a flexible, convenient and direct communication channel to help customers get more from their business.

Following a successful joint partnership between Grand Hyatt Muscat Hotel and Nawras Elite Programme, Christoph Franzen, Grand Hyatt Muscat General Manager commented on the new Bulk SMS business tool, “We have a longstanding partnership with Nawras. When we were first approached by Nawras to use this excellent marketing tool, we were delighted to be part of it. It allows us to target our communication instead of using a ‘blanket approach’. We are especially thrilled that Nawras, always keeping the customer first, listened to our feedback and an already great tool has now been made even better through our feedback.”

More information about this great value offer can be found online by visiting or at any Nawras store. Customers can also call 1503 to speak to a friendly Customer Champion.

Nawras, a Qtel Group company, provides a huge range of services designed to give customers value for money while meeting their ever changing communication needs for the office, at home or on the move.

About Nawras:

Omani Qatari Telecommunications Company SAOG was founded and registered in the Sultanate of Oman in December 2004. It launched its service in March 2005 as the challenger mobile operator in Oman operating under the name Nawras. Nawras was awarded the second fixed licence in Oman in 2009, and launched its international gateway in April 2010, its corporate fixed and broadband services in May 2010, and its residential fixed and broadband services in June 2010. Since 2010 Nawras has been an integrated services telecommunications operator and is currently serving around 2 million customers across the Sultanate. Following a successful IPO, Nawras is listed on the Muscat Stock Market (MSM) under the “nwrs” ticker since 1 November 2010. Nawras is majority owned by the Qtel Group and also has a number of significant Omani shareholders which ensures that the company is strongly integrated into the Omani society. Nawras has won a number of awards including Customer Service Excellence Award in Telecom Sector 2012 from Oman Customer Care Conference, Innovation in HR Strategy 2011 from Asia’s Best Employer Brand Awards, Outstanding Leader from TMT Finance Middle East 2011, Best IPO in the Middle East from emeafinance magazine and Strategic Leadership Award from Global HR Excellence Awards 2011.

About Qtel Group:

The Qtel Group is a leading international communications company, with a significant presence in the MENA region and Southeast Asia, and having a consolidated customer base of 83.7 million as of June 2012. Its businesses operate under various names, including Qtel, Indosat, Asiacell, Wataniya, Nawras, Nedjma and Tunisiana. The Qtel Group’s principal activities are mobile telephone services, broadband solutions, digital futures and fibre technologies, serving both consumer and business markets. Headquartered in Doha, Qatar, Qtel Group is ambitiously growing its global business on the basis of its insights into the needs of customers in emerging markets. Qtel Group’s ultimate parent company is Qatar Telecom (Qtel) Q.S.C., whose shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange.