Herzlia, Israel, September 15, 2010 – Flash Networks, a global provider of intelligent mobile Internet solutions, announced today that Network Norway is expanding its Harmony installation with the addition of Flash Networks’ Harmony Video Optimization to manage the surge in mobile data traffic. Video Optimization provides smoother and faster browsing while reducing network load to free up capacity, and complements Flash Network’s Web Optimization already installed at Network Norway.

According to Cisco’s Visual Network Index report from February 2010, in 2014 video will make up 66 percent of all mobile data traffic. Flash Networks’ Video Optimization enables operators to meet this growing demand for data by sitting at the heart of the network, inspecting, identifying, and then optimizing video traffic. Optimization is based on various parameters, including date and time, network congestion, and subscriber information. Due to highly efficient transcoders and a unique system architecture, Flash Networks’ Video Optimization has the lowest footprint in the market, resulting in a solution that is up to five times more cost-effective than competitive solutions.

“Increasing video traffic is driving up network costs drastically,” said Tor Anders Braun, Head of VAS & Core Networks at Network Norway. “Flash Networks’ Web Optimization has already succeeded in boosting data speeds in our network, so it was only natural to add video optimization to further increase our data traffic efficiency, enabling us to lower costs while increasing  subscriber satisfaction.”

“The migration of high-quality video content to mobile is a trend that will continue to grow,” said Liam Galin, President and CEO of Flash Networks. “We are pleased to strengthen our partnership with Network Norway, providing them with video optimization technologies that will enable them to maximize this revenue opportunity by better managing their data growth.”

Flash Networks’ Video Optimization is part of the Harmony Mobile Internet Services Gateway which enables operators to enhance user quality of experience, reduce operational expenses, and manage and monetize access to the open Internet by applying best-in-class services to mobile data traffic.

About Network Norway

Network Norway has, during the last two years, established itself as the locomotive of the Norwegian telecom industry. In close co-operation with leading technology environments and with a dedicated partner strategy as its driving force, Network Norway has become the fastest growing mobile operator in Norway. Network Norway has today 450.000 subscribers, including the private market brands Lebara and One Call. Network Norway’s turnover reached NOK 1,65 billion in 2009, reaching a NOK 600 million organic growth during the last fiscal year.

About Flash Networks

Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses and manage and monetize the mobile Internet.  Providing a faster, safer, richer and more personalized user experience, Flash Networks’ Internet services gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging.  With offices in Europe, Asia and North America, Flash Networks’ installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefónica, Vodafone, and Wind. For more information, visit www.flashnetworks.com.