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New Chief Marketing Officer appointed to ezetop

by david.nunes

New Chief Marketing Officer appointed to ezetop

Aine Cuddihy joins ezetop as Chief Marketing Officer

Dublin, Ireland: ezetop is very pleased to announce the appointment of Aine Cuddihy to the role of Chief Marketing Officer in ezetop.

Aine joins us after four and a half years with Paddy Power plc where she was Head of Online Marketing. Aine led multiple teams across planning and execution for all channels within the online environment. Prior to Paddy Power, Aine worked as a strategy consultant in San Francisco and in London with The Parthenon Group. In Parthenon her clients included eBay, Mattel and the Bill and Melinda Gates Foundation. Aine has a degree in Economics from Harvard University and an MBA from INSEAD.

CEO Mark Roden added that ‘’this a key strategic appointment which shows our commitment to the growth of our online channels over the immediate and long term future and is a very exciting time for the company as a whole.’’

This is a new role in ezetop and for the first time formally brings together our branded site, ezetop.com, and white label services into one group. This group will ultimately become dedicated to building on the existing teams’ success in both channels.

ezetop.com is connected to 221 operators and operates across 90 countries with over 2,400 combinations of corridors. ezetop white label business currently consists of an online top up solution for the Digicel Group , Roshan Afghanistan and Movistar.

The Digicel group operates across 31 countries in the Caribbean with over 16 million subscribers and have had a successful partnership with ezetop since 2007. Roshan is Afghanistan’s leading telecommunications provider and the market leader with over 5 million active subscribers and a network that covers over 230 cities and towns in all of the country’s 34 provinces.. Movistar white label, under the Telefonica group umbrella covers 13 countries across Latin America with over 70 million subscribers.

ezetop enables people living or working away from their native country to top up pre paid mobiles of family or friends abroad. ezetop is available in over 450,000 retail locations across North America, Europe and the Middle East and the online business continues to grow from strength to strength.

Aine will begin her new appointment on Monday 24th September


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