New QR Code Book Provides Secrets to Broadcasting Directly from Paper
London, Feb. 7th: Spektacle Magazine has launched a new book called Broadcasting on Paper that aims to make magazines, newspapers and the printed page something exciting to read again – something that has not happened since the 20th Century – through the almighty QR Code.
QR Codes have been around for a few years but no other resource has explained in detail how to create QR Codes that are effective in engaging audiences through print. QR Codes can be used to make print articles “Likeable” in Facebook, can allow readers to purchase directly from the page, and can provide a quick way to allow readers to provide quick comments, just to name a few areas.
The book covers the entire QR campaign process step-by-step from deciding the best QR Code to use, how to create them, how to make them appeal visually, and how to manage them. In fact, Broadcasting on Paper provides a comprehensive look at everything that is involved in creating a truly distinctive and effective QR Code campaign.
In contrast to blogs, magazine articles and even other books covering the topic of QR Codes, Broadcasting on Paper has been designed with the reader in mind. Information is easy to digest, stylishly presented and not overly technical or filled with marketing jargon. As early reviewers have commented, “Broadcasting on Paper is the most stylish and easy to understand book covering QR Codes – ever.”
To inspire readers to create their own QR Code campaigns, the book also provides 48 examples on how QR Codes can be used to excite audiences in new and engaging ways.
Priced at just £12 for a PDF download and £24 for a paperback version in full colour, the book can be purchased directly from www.broadcastingonpaper.com and www.blurb.com.
“Many QR Code campaigns are riddled with problems (or boredom) which results in wasted time and money. Broadcasting on Paper helps overcome these problems to make QR Codes extra snappable, ultra accessible and something that audiences will want to snap.” says the book’s author John Noi.
Spektacle is a magazine based in London, UK that covers cultural subjects including music, fashion, design and art. Established in 2001 by John Noi, the magazine operates under the slogan “Not for Everyone but Neither is Good Taste.” The magazine is available from good retailers in the UK, France and Germany.
About John Noi
John Noi founded Spektacle upon graduation from his MA at Central Saint Martins and winning the Deutsche Bank Award in 2001. In addition to publishing Spektacle, John Noi is currently the Marketing Director at one of London’s leading trends–based marketing insights consultancies that develops strategies for companies in luxury, fashion and technology.
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