NextPerformance reinforces its management team to speed up its European Development


-Germain Bos is named Vice President of Sales for Western Europe-


NextPerformance, an online marketing platform that specialises in real-time Dynamic (re)targeting, has recently appointed Germain Bos as Vice President of Sales for Western Europe, as it bolsters its sales teams in France, the UK, Italy and Spain.


A graduate of the Grenoble School of Management and a specialist in digital marketing, Germain Bos (age 36) began his career at ValueClick in 2000. He joined TradeDoubler (European digital marketing specialist) in 2003, where he played a pivotal role in the company’s development, first as Director for France and then as Regional Director for Southern Europe and Benelux. He later founded Creafeel (a company specialized in optimizing the performance of digital advertising formats) before joining NextPerformance in January 2012.


“This recruitment is a further indication of our commitment to step up our development in Europe. Germain will be responsible for developing the sales teams and increasing our market share, mainly in the French and British markets,” said Vincent Karachira, the company’s President. “After raising 16 million euros, doubling our workforce and increasing revenues by more than 100% in 2011, we are continuing to increase our market shares in Europe and to pursue our goal of becoming the European leader in Audience Targeting and (Re)targeting.”


About Next Performance

Launched in 2008, Next Performance delivers high value online retargeting and audience targeting services for brands and large retailers. The company has 800 clients across Europe (France, UK, Germany, Austria, Netherlands, Switzerland, Belgium, Italy, Spain, and Portugal).


Working with ad exchanges, networks and exclusive publishers and using its proprietary optimization technology, Next Performance delivers 20 billion of personalized dynamic banner impressions per month. For more information:



Next Performance – Vincent Karachira

+33 1 48 04 53 21 – [email protected]