NextPerformance strengthens its partnership with Dailymotion and launches VIDEO RETARGETING
New personalised dynamic advertising format
NextPerformance, Europe’s 2nd largest dynamic (re)targeting platform, has announced the release of its Video Retargeting solution.
The real-time on-line advertising platform developed by NextPerformance offers solutions for real-time display of banners whose content is personalised dynamically.
Thanks to innovative algorithms, NextPerformance has expanded its product line with the release of its Video Retargeting solution.
It is now possible to retarget users browsing Dailymotion’s video network and display dynamic banners directly in videos.
The opportunities offered by this new product are tremendous, as it is now possible to combine the power of dynamic retargeting with video, one of the most requested and liked media by Internet users and customers.
“Offering a video retargeting solution is a plus for our advertising department and its customers,” says Damien Pigasse, Dailymotion’s International VP Media Sales. “Being the first company in the market to launch a new format represents a huge advantage for us. By combining on-line video and retargeting, Dailymotion hopes to continue to attract more and more advertisers.”
“We are the first market players to introduce this video retargeting solution, which allows us to combine brand image while ensuring our customers the performance of dynamic retargeting. We are especially proud to do this with a partner like Dailymotion. New products for the video sector will be announced very soon, to round out our offering in this area”, emphasised Vincent Karachira, CEO of NextPerformance.
Launched in 2008, Next Performance delivers high value online retargeting and audience targeting services for brands and large retailers. The company has 800 clients across Europe (France, UK, Germany, Austria, Netherlands, Switzerland, Belgium, Italy, Spain, and Portugal).
Working with ad exchanges, networks and exclusive publishers and using its proprietary optimisation technology, Next Performance delivers 20 billion of personalised dynamic banner impressions per month.
For more information: www.nextperformance.com