Games most popular mobile–app category in US
Games continue to be the most popular app category in the US. According to Nielsen research, in the first quarter of 2011, 64 percent of app downloaders — those downloading an app in the past 30 days – have used a Games app, up 10 percent on Q3 2010. In addition, 93 percent of app downloaders are willing to pay for the games they play. (In contrast, 76 percent of app downloaders are willing to pay for news apps.)
Among US smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are most likely to have played downloaded games, while those with Blackberry phones or featurephones tend to play pre-loaded games.
Looking at time, the average mobile gamer plays an average of 7.8 hours a month in the US. Those with iPhones tend to play around 14.7 hours each month, while those with Android smartphones play around 9.3 hours per month.
