Nokia Lumia 625 – Large smartphones screens are no longer premium model exclusives
“Large smartphones screens are no longer premium model exclusives” says Daniel Gleeson, mobile analyst at IHS Electronics & Media
Nokia’s newest Lumia handset features the largest screen Nokia has ever used for a smartphone, yet the smartphone will cost only €220 unsubsidised before tax. This release underscores a number of key trends in the smartphone market at the moment.
– Larger screens are becoming more and more prevalent across all price points. In Q1 2012, 4.8% of all smartphone models released featured screens larger than 4.6 inches. In Q1 2012 this proportion was 32.7%. Large screens have been an indicator of a premium product, but that is clearly ending with such affordable, large screen smartphones on the market.
– Instead of screen size, screen quality will be the key display differentiator from now. The new Lumia 625 sacrifices pixel density with its large screen. The lower price also demands compromises with the processor which will clearly also impact video performance.
– One area where the Lumia 625 does not compromise however is in 4G connectivity. The phone supports all three key European 4G bands. Getting close to the €200 price point is important for driving 4G adoption in prepay heavy markets such as Italy. Nokia is clearly trying to steal a march on its rivals in this regard and this will help get Nokia’s Lumia promoted heavily by such operators.
– The smartphone is an increasingly commoditised product with many premium features such as large screens and 4G connectivity appearing on smartphones aimed at the prepaid market. In such situations manufacturers with strong supply-chains for those key components are in the strongest position. Samsung boasts it own chipset and displays businesses, and as a result IHS expects Samsung to extend its lead over Nokia and others in the handset market.