Nokia Networks big data innovation promises dynamic experience management #NetworksPerform
September 02, 2014
Espoo, Finland – Nokia Networks is unveiling research that combines newly developed telco-scale big data* analytics, artificial intelligence and full process automation to make experience management dynamic. The Nokia Networks FutureWorks** innovation is the world’s first technique to instantly optimize the individual application sessions of subscribers to deliver high Quality of Experience (QoE) to almost 100% of all sessions, even under high loads. This cannot be achieved by current methods because, without this, an automated, immediate and iterative loop between analytics, decision and optimization has been missing.
The innovation could help operators to increase customer retention substantially. Up to 30% extra capacity can also be created as more application sessions would run simultaneously with high quality, with sessions getting exactly the resources they need. This opens up a variety of potential new use cases. For example, the network could dynamically adapt to sudden use changes, subscribers could be provided with a consistent video experience along a travel route, or service-affecting faults could be corrected in real-time, relieving customer care.
“A mobile network generates colossal volumes of data that are relevant to a subscriber’s actual QoE. But this data needs to be measured, analyzed and acted upon immediately to be able to affect the subscriber session as it happens,” said Hossein Moiin, executive vice president and CTO of Nokia Networks. “This FutureWorks innovation shows how the network could respond automatically and instantly to changing customer needs and network conditions to improve their experience by orders of magnitude while ensuring network resources are used optimally.”
The QoE enhancements can be achieved by utilizing telco-scale artificial intelligence in an analytics and decision engine that immediately pinpoints the cause of issues in a subscriber’s application session and decides automatically on the best corrective action. Machine learning techniques ensure ever more accurate decisions over time even when data is incomplete or new situations arise.
Full process automation is then applied to immediately implement the appropriate action, such as service adaption or traffic steering.
The innovation has been proven by Nokia Networks tests in real network environments using commercial devices. In the future, dynamic experience management could be deployed in multi-vendor 2G, 3G and LTE networks.
The FutureWorks innovation is a key milestone for Nokia Networks in bringing to life the Personalized Network Experience and Self-Aware Networks components of its Technology Vision 2020.
To share your thoughts on this topic, join the discussion with @nokianetworks on Twitter using #futureworks, #innovation and #CSPCX. Stay tuned to www.nsn.com/innovation/futureworks for the latest FutureWorks innovation showcases.
View www.nsn.com/performance to follow the latest launches, watch a short video and sign up for webinars. Starting September 12, we will share new customer cases to show real world network performance. The 15-minute cases are available to view on-demand or download as a podcast.
Customers, press and industry analysts are welcome to visit Nokia Networks’ permanent meeting room 203 during Super Mobility Week by CTIA in Las Vegas, U.S.A., September 9-11.
Nokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Nokia Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Nokia Technologies. Each of these businesses is a leader in its respective field.
Nokia Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. www.nsn.com // http://company.nokia.com
* Telecom networks produce not just big data, but colossal amounts of data every second. A wireless network with 10 million subscribers generates about 1,000,000 transactions per second (tps) during peak hours. To put this into perspective, Visa has seen a peak of 18,500 tps in its network and Twitter reported 143,000 tweets per second as a record.
** FutureWorks represents concepts, innovations and technologies that demonstrate possibilities (not commitments) for Nokia Networks’ future portfolio and roadmaps.